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Read 3136 IBM reviews and testimonials from customers, explore 1657 case studies and customer success stories, and watch 21 customer videos to see why companies chose IBM as their Business Intelligence Software

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world. Today, IBM is much more than a “hardware, software, services” company. IBM is now emerging as a cognitive solutions and cloud platform company. IBM work and their people can be found in all sorts of interesting places. IBMers are helping transform healthcare, improving the retail shopping experience, rerouting traffic jams and even designing the next generation fan experience in sports stadiums around the world.

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  • 3,136 Testimonials View
  • 1,657 Case Studies View
  • 21 Customer Videos View
Customer Rating Review Score based on 21584 reference ratings
4.8/5.0 (21584)
  • Winter 2026 Market Leader Business Intelligence Software
  • Winter 2026 Top Performer Master Data Management Software

Featured Testimonials

  • "At Georgetown University, there’s so much going on we don’t want anyone to miss out – our new communication capabilities help us ensure they don’t."

  • “IBM Marketing Cloud serves as an open door to solving a lot of different business use cases, whether it be providing more content via a landing page, gathering customer-provided data …

  • “Our strategy of intelligent integration and automation enables BlueShore to compete with the biggest of the biggest and will help us become more competitive as we continue to grow.”

Featured Case Studies

  • Significant improvements in hotel operations driven by IBM Cognos Analytics software

  • Stepping confidently into new markets

  • Canon Marketing Japan Inc - Customer Case Study

Featured Customer Videos

  • 062816 Culture Change Needed for Population Health Management v4b
  • APIS IT Creates Integrated Monitoring For Complex Networks Using IBM Service Management Software
  • 1-800-GOT-JUNK - Customer Success Story (Travis Bonneteau - Manager, Email Marketing)

Additional IBM Information & Resources

Read IBM Reviews, Testimonials & Customer References from 3,136 real IBM customers.

Browse IBM Case Studies, Customer Success Stories, & Customer References from 1,657 businesses that use IBM.

Watch IBM Customer Videos to learn why 21 businesses chose IBM.