“The IBM solutions up the tempo at which we’re able to roll out the application updates and new solutions our customers need.”
“Just from a guest experience perspective—during and after cruise—we have to have a completely seamless handshake between the shipboard applications and shoreside applications."
"We're a small company. But using PureApplication, we can pretend to be a larger company. We can eliminate the overhead associated with owning complex software and use the time we save to build more customer-facing applications. And, competitively, that will make a huge difference going forward."
“In the last 18 months, working with IBM Marketing Cloud has allowed us to be more sophisticated with our email targeting through brilliant segmentation.”
"FreshDirect communicates with customers in a more personalized, relevant manner."
"Thanks to IBM, we can offer every member the information they need to take charge of their health."
“We see our portal as a valuable way to help our members get the most out of our services, products and providers, and our IBM solutions have been instrumental in encouraging our members to sign up for the service. By identifying sticking points along the member journey, we have shaped …
"We deliver great products combined with great stories and great storytellers—and the experience needs to be seamless and consistent on all channels."
“We enable our people to create intelligent event- and rules-driven campaigns quickly and efficiently. Automation means that we can share the right messages with the right customers without tying our people up in complicated and time-consuming manual processes.”
“We have to understand our consumers’ mindset; what their needs are, and what they're looking for when they visit us online. Having all our customer information in a single analytics platform helps us to segment them more precisely, and build marketing strategies that better serve their unique needs.”
“The decision to outsource our B2B was simple because we knew the return on investment would occur instantly. The Sterling Commerce solution was 90 percent less expensive than our in-house option.”
"Our IBM Commerce solutions have helped us to transform our digital presence into an interactive, inspirational showroom."
"We now have a lens into how customers engage with our sites, emails and apps—enabling us to identify the friction points and improve the experience."
“We couldn’t have achieved this level of marketing sophistication without the help of IBM Marketing Cloud. We are very pleased with the results of our campaigns and found that IBM Marketing Cloud was very easy to learn and use.”
"We've taken a lot of steps towards increasing our campaign automation, which is enabling us to step outside the traditional 'email blast' box."
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