2978 IBM Testimonials

"Each business had its own customer journey. When you purchase a boat insurance product, you go through different journeys than you would if you purchased, say, a landlord’s insurance policy. But all of that customer data sat in separate back office systems. We have quite a large customer base across the UK but we do not have a central CRM.”

"Combined with IBM solutions, the 500friends LoyaltyPlus Enterprise platform acts as a central repository for cross-channel loyalty data, allowing retailers to build holistic customer views. Loyalty data delivers insights retailers need to develop a personalized, integrated user experience."

"So this has been a very successful deployment. We managed to go from a concept to an actual product that is being used by a real life client in six months which was pretty much record setting in our industry."

"The market changes rapidly and often. We have to react quickly to those changes, and IBM iX gives us the tools we need to succeed."

"The IBM solution allows us to both make the most efficient use of our IT resources and help our banks differentiate themselves."

"With IBM PureApplication System, we saw a way to quickly get the middleware and underlying hardware provisioned to deliver speed to market, lower costs and gain modern capabilities that the business requires."

"We’re improving our business agility so it’s much easier to roll out new business functions in response to market changes."

"We've never had to tell a customer that we couldn't bring them on, or meet the needs that they have."

“The central marketing database in IBM Marketing Cloud allows us to seamlessly pass prospect information from one channel to another, including offline data from our call center. This powerful capability enables us to give our prospects real-time messages that result in immediate ROI for our business,”

"We calculated that the managed-services solution from IBM would help us avoid 50 percent in capital costs compared to building a new in-house EDI platform."

"The integration between the SAP solutions and IBM WebSphere Commerce Server is based on SAP Process Integration, which is used as the shared infrastructure to connect SAP ERP and other applications. This provides a consistent environment for interfaces, connectivity, orchestration, governance and more, greatly simplifying our operations."

"Sterling Order Management enables us to ensure the right inventory is available when our customers want it—no matter what channel they use to reach us."

"IBM Watson Campaign Automation has enabled us to build segmented buyer personas and achieve 70 percent open rates among our loyalty card holders."

"The new IBM website infrastructure is more than three times faster than our old infrastructure."

“By using IBM Marketing Cloud to create automated campaigns, we’ve been able to exponentially increase our marketing efficiencies, and focus our efforts and resources on enhancing programs to further increase our donor contributions.”