“Our customer service reps can see all the information about the customer, so they’re not asking questions that have already been answered. As a result of that, we've been able to build stronger relationships with our customers."
"The difference for us has been the quality of the leads that we are attracting. Before partnering with HubSpot, we would collect people’s details, but it would turn out that they weren’t in the right industry or they had no budget for marketing. Today, they are filtered and nurtured, and when we get in touch, they are ready to have a real conversation."
“One entity might be strong in CRM, while another might specialise in branding and media. Using this technology helps us to supercharge our ability to work together to solve client challenges.”
"Because all of our tools were disconnected, we had no visibility into how marketing was impacting sales and how leads were flowing through the pipeline."
"We needed to have full visibility on how a prospect was engaging with us. This included understanding when they first visited our website, all the way through to becoming a customer. We also needed to have visibility of onboarding, and then potentially help our customers to buy add-on products that provide additional value."
“Our sales process is similar to a lot of B2B enterprise sales where you are doing Account-Based Marketing to senior decision-makers, administrative staff, and people who are using the platform. But with enterprise sales to governments, there is an intangible aspect which could be legislation that may need to be passed or the government having a different agenda for that year. That’s where HubSpot really helps us track everyone we have touched, the content we have targeted them with, and the pipeline. It’s a great tool for that."
“We needed to digitize our operations, or it wouldn’t be possible to sustain growth for the business.”
"You have to pay for them separately. You have to have different logins. And then, you don't have all the information you need in one place."
"By linking our journey data to the HubSpot’s landing pages, forms and live chat tools in Marketing Hub, I could understand how some of our key prospects were engaging with Infinity’s content and campaigns before contacting us. It heavily informed a whole redesign of the homepage."
"Usability was our most important criteria. It was super important that our marketing team could leverage the CMS without needing knowledge of HTML and CSS. While we have some knowledge on web development, we wouldn't have the bandwidth to be editing code every day. We wanted a WYSIWYG website where we could drag and drop to make changes, and not have the need to go into the code itself."
"At the time, we were using a lot of disconnected tools, like Google Analytics for reporting, Moz for SEO and MailChimp for email marketing. We also couldn't track leads and prospects and had no visibility on whether or not our PPC was working."
"We engaged just after Thomas had purchased and taken the first step in using Marketing Hub. Thomas did a good job of setting up basics, and most of the initial work was to map the customer journey. Within a short time, everything tracked effectively, and the customer journey followed a logical path."
"The developers on our team are vital to our business. Without them, we don't have a product — it has to be their main focus. When we ask them to make a change to a landing page so we can run tests, it used to take them a couple of days. We might then notice that the test shows the previous version worked better and have to revert the changes. It became a massive point of friction."
"We wanted to introduce the content strategy, which was very new to us, and Renwick said that HubSpot was an excellent solution."
"We simply have more control, and we're spending less time explaining how we want something to look. With HubSpot, we can do it right away."