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"Using AI assistant and AI email subject line generator, GrandPad keeps their messaging fresh and engaging for older adults by using Breeze to efficiently update and refresh existing marketing materials."
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"We have evolved our goals. At the start, we wanted to have a foundation in place so that we could do marketing properly. Our next step is to optimise those leads and understand what works best for us. We are going to be more automated and get busy with Workflows …
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"Having that personalized training and getting on-boarded quickly was a key part to our success early on. Mike even stayed on the phone with me for five hours straight one night."
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"Because all of our tools were disconnected, we had no visibility into how marketing was impacting sales and how leads were flowing through the pipeline."
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"We needed to have full visibility on how a prospect was engaging with us. This included understanding when they first visited our website, all the way through to becoming a customer. We also needed to have visibility of onboarding, and then potentially help our customers to buy add-on products that …
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“Our sales process is similar to a lot of B2B enterprise sales where you are doing Account-Based Marketing to senior decision-makers, administrative staff, and people who are using the platform. But with enterprise sales to governments, there is an intangible aspect which could be legislation that may need to be …
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“We needed to digitize our operations, or it wouldn’t be possible to sustain growth for the business.”
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"You have to pay for them separately. You have to have different logins. And then, you don't have all the information you need in one place."
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"By linking our journey data to the HubSpot’s landing pages, forms and live chat tools in Marketing Hub, I could understand how some of our key prospects were engaging with Infinity’s content and campaigns before contacting us. It heavily informed a whole redesign of the homepage."
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"Usability was our most important criteria. It was super important that our marketing team could leverage the CMS without needing knowledge of HTML and CSS. While we have some knowledge on web development, we wouldn't have the bandwidth to be editing code every day. We wanted a WYSIWYG website where …
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"At the time, we were using a lot of disconnected tools, like Google Analytics for reporting, Moz for SEO and MailChimp for email marketing. We also couldn't track leads and prospects and had no visibility on whether or not our PPC was working."
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"We engaged just after Thomas had purchased and taken the first step in using Marketing Hub. Thomas did a good job of setting up basics, and most of the initial work was to map the customer journey. Within a short time, everything tracked effectively, and the customer journey followed a …
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"The developers on our team are vital to our business. Without them, we don't have a product — it has to be their main focus. When we ask them to make a change to a landing page so we can run tests, it used to take them a couple of …
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"We wanted to introduce the content strategy, which was very new to us, and Renwick said that HubSpot was an excellent solution."
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"We simply have more control, and we're spending less time explaining how we want something to look. With HubSpot, we can do it right away."