"Using HubSpot has been one of the best marketing decisions we have made, and we are thrilled to see our work paying off by way of traffic, leads and clients."
“When people are so busy with their day-to-day operations, it’s hard to focus on implementations that will ease those processes and make things more efficient for everyone."
“We achieved optimal business management with controlled contact times, and we were able to respond to inquiries promptly with information about our products.”
“We had been reading about content marketing for quite a while. We wanted to do it, but as a new startup, we were struggling to find a way to move forward. When we started learning about Hubspot it all clicked together, it allowed us to set up a deliberate effort, boost it with automation, and dramatically grow our traffic. We went from cold calls to taking calls in a few months, and we have Hubspot to thank for it.”
"Because all of our tools were disconnected, we had no visibility into how marketing was impacting sales and how leads were flowing through the pipeline."
"We needed to have full visibility on how a prospect was engaging with us. This included understanding when they first visited our website, all the way through to becoming a customer. We also needed to have visibility of onboarding, and then potentially help our customers to buy add-on products that provide additional value."
“Our sales process is similar to a lot of B2B enterprise sales where you are doing Account-Based Marketing to senior decision-makers, administrative staff, and people who are using the platform. But with enterprise sales to governments, there is an intangible aspect which could be legislation that may need to be passed or the government having a different agenda for that year. That’s where HubSpot really helps us track everyone we have touched, the content we have targeted them with, and the pipeline. It’s a great tool for that."
“We needed to digitize our operations, or it wouldn’t be possible to sustain growth for the business.”
"You have to pay for them separately. You have to have different logins. And then, you don't have all the information you need in one place."
"By linking our journey data to the HubSpot’s landing pages, forms and live chat tools in Marketing Hub, I could understand how some of our key prospects were engaging with Infinity’s content and campaigns before contacting us. It heavily informed a whole redesign of the homepage."
"Usability was our most important criteria. It was super important that our marketing team could leverage the CMS without needing knowledge of HTML and CSS. While we have some knowledge on web development, we wouldn't have the bandwidth to be editing code every day. We wanted a WYSIWYG website where we could drag and drop to make changes, and not have the need to go into the code itself."
"At the time, we were using a lot of disconnected tools, like Google Analytics for reporting, Moz for SEO and MailChimp for email marketing. We also couldn't track leads and prospects and had no visibility on whether or not our PPC was working."
"We engaged just after Thomas had purchased and taken the first step in using Marketing Hub. Thomas did a good job of setting up basics, and most of the initial work was to map the customer journey. Within a short time, everything tracked effectively, and the customer journey followed a logical path."
"The developers on our team are vital to our business. Without them, we don't have a product — it has to be their main focus. When we ask them to make a change to a landing page so we can run tests, it used to take them a couple of days. We might then notice that the test shows the previous version worked better and have to revert the changes. It became a massive point of friction."
"We wanted to introduce the content strategy, which was very new to us, and Renwick said that HubSpot was an excellent solution."