"When I worked at Automic, we originally used Marketo. However, it didn’t have the features we needed to implement a complete inbound marketing model, and we switched to the HubSpot Marketing Platform. I had also evaluated Pardot, but I felt that it did not match our needs. With the HubSpot software in place, I knew that I could completely reinvigorate PatSnap’s marketing."
"Inbound was a natural transition for us. One of our clients mentioned that he wanted to try the HubSpot software, and I began to research it. Once I saw what the company was achieving and how it could benefit our clients, I was convinced. Within two weeks, I had signed up to the HubSpot Partner Program and was attending INBOUND in Boston. That was in 2014, and we’ve been growing ever since."
“Before HubSpot, our technology was in the dark ages. Now, we can analyze data and understand patterns that help us sell subscriptions and one-off products. The efficiency gains are astronomical.”
"Our reps tracked everything in spreadsheets, and it was draining productivity. They often had to write Excel formulas to pull information together or flick between multiple files. They couldn't easily see their full performance at a glance. It also wasn't as secure as we wanted it to be, and we knew we needed a CRM system."
“Before coming to HubSpot, we had started implementing more of a content-based approach to marketing for quite a few years, and that worked well.”
“We didn’t have a way to treat our customers, our brokers in this case, in a way that focuses on their needs as individuals. It’s effortless to treat every broker in the UK the same way, but this is such a diverse group of people with bespoke needs and requirements. We needed a system that will help us serve them better.”
“We wanted to do something that no other lender in the intermediary marketplace was doing. The goal was to offer content and tools that will help brokers grow their business. As a result, they would trust us and consider doing business with us or, if they were already our customer, do even more business with us.”
“We’re a system building company. So why weren’t we building our system in a way that we would recommend to our customers?”
“I didn’t want to put ourselves in a position where we’re too busy setting up, integrating and managing a network of different marketing enablement tools that are all trying to talk to each other."
"I had been using Hubspot since 2012 for EHL's main campus in Lausanne, Switzerland, and we have been very successful with it. After acquiring SSTH, we wanted to implement one single platform to drive organizational growth. My colleagues and I had also been reading HubSpot blogs for years, and we were impressed with how much of HubSpot's inbound marketing approach could be applied to our industry."
“I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.”
“Our team appreciates that with CMS Hub, we can focus on building custom web assets that have the design and functionality the WWF team is looking for, but they can still easily edit content and make changes at the page level. We love how intuitive and user-friendly CMS Hub is."
“We needed to ensure that we chose a CMS that could handle high levels of traffic, and scale with us as we continued to upload new lessons and content.”
“By using content of value to the persona, this positioned Rankmi as an industry thought leader, as the content is seen on social, in HR related groups, in talks, outbound events, and on google. This helped Rankmi close deals faster as the brand was already trusted prior to the sales meeting.”
“We had been reading about content marketing for quite a while. We wanted to do it, but as a new startup, we were struggling to find a way to move forward. When we started learning about Hubspot it all clicked together, it allowed us to set up a deliberate effort, boost it with automation, and dramatically grow our traffic. We went from cold calls to taking calls in a few months, and we have Hubspot to thank for it.”