"Inbound and Paid campaigns absolutely must be in harmony to maximize the value for us. HubSpot Ads makes it much easier to keep an eye on both and to correlate the results of campaigns across channels. We can make better decisions in less time."
"We realised that to be truly successful, we needed to adopt the inbound methodology and get all of our activities working together as a well-oiled machine. We decided that an all-in-one marketing automation solution was the best way forward."
"It gives us more control over the outcomes of our work. For example, we can get our clients sales-qualified leads, but if they don’t follow up in the right way, those leads won’t convert. With the growth stack, we can take control of the whole process and deliver the sales that our customers want."
“We are big fans of the CRM as well because it gives us a clear view of the behaviour of our contacts in the funnel. We can see what they are visiting, what they are downloading, and we get notifications when they return to the website or open an email. I’ve sold CRMs in the past, and they are usually just a tool for managers, but the HubSpot CRM truly supports sales reps.”
"Data-driven may be overused as a term in digital marketing today - I think HubSpot is a data native platform. HubSpot puts that data right in front of you, so it’s really easy to track performance, whether it’s an email campaign or landing page performance."
"Constant growth is at the core of what we're doing here at Quinyx and in order to achieve that we need to have a growth mindset in marketing, meaning that we need to test, evaluate, tweak and do again - and dare to challenge ourselves and strive for constant improvement. And high-quality tech SaaS-tools are vital for us to achieve that That’s why when they were thinking through their redesign they decided to bring the site onto HubSpot CMS."
“HubSpot improved and provided efficiencies in all facets of our sales and marketing operations, saving countless hours while providing us with a user-friendly and powerful platform that is well adopted amongst our team.”
“We are still a startup trying to achieve as many sales as possible in order to establish a sustainable revenue. Hubspot enabled us to sell more, build closer relations with our customers and convert more potential leads to customers.”
"Our engineering team is steaming along, creating new features and new products every day. HubSpot will continue to be the primary tool on how we communicate those releases and are able to craft the customer experience that we desire through automation."
"Using automation to improve customer experience in a 360 degree, not just top of the funnel or in the sales cycle."
“We want to show we put customers first. But rather than sharing it ourselves, we want to let our customers share on our behalf. With customer testimonials, our clients now say it for us.”
“In 2018, we were challenged to scale our content strategy into five languages. We already had our blog localized in Portuguese and French. However, the process to localize that content was very manual and we were still using Wordpress for the Portuguese blog, which was our first non-English blog. Once we started using Hubspot for the French blog, we saw the advantage of having all our different language content in one CMS: easy to copy existing content to a new blog, easy to translate and replicate the structure of a blog, easy to use CTAs and keep track of a global campaign in one single place, and much more. However, the translation process was still being done manually. Although this seemed okay for two language blogs, it wasn't ideal to use the same process to create content in 3 more languages. It was going to take the full-time job of one person to take of care that, which we didn't have (and still don't have) that capability in our team. That's when we started to look for another solution to automate our localization process by searching Hubspot's integration partners. Within that, we found a great match: Smartling. Smartling provided us an easy and no brainer way to send blog posts and landing pages to be translated and serve the content back to Hubspot already laid out in the format we needed. We didn't need to do much from there except publishing or scheduling the content in Hubspot. Exactly what we needed! Being able to have our content localized in a few clicks meant that we could focus on what really matters: our global content strategy. Here's the main gain from this automation: We are now able to launch go-to-market campaigns in all 5 languages and have an end-to-end conversation with our users in their preferred language. We can create and launch global marketing campaigns in 5 languages, easily analyze the performance of each language and its global performance with Hubspot Campaign tool, CTA creation tool, and SEO tool. Moreover, qualifying leads was also another major challenge we were stepping into when we first started using Hubspot. Before we wouldn't really have a way to do that so the whole process was new to us. With Hubspot seamlessly integration with Salesforce, we finally were able to connect Marketing and Sales Team. In no time, we started to send MQLs to our sales teams.”
“HubSpot allows us to understand what our customers' needs are and be able to treat these needs individually."
"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies."
“I used to spend many hours with duplicate contacts but with the de-duplication tool, I spend maybe one hour doing that and I can focus on what is important for customers."