“Due to the high volume of leads marketing is generating, the sales team needed a system to prioritise which leads to follow-up with first. The lead scoring model we’ve built allows us to rank our leads by quality and intent using data collected on HubSpot, and prioritise leads with the …

“HubSpot allows us to understand what our customers' needs are and be able to treat these needs individually."

"HubSpot is playing an integral part enabling our inbound + outbound sales strategy. The product is primarily used by our Smarketing team and more so now in our Customer Service team. HubSpot enables you to re-adjust your sales team cost base and plays an integral part in your sales and …

"We couldn’t see where our best fit customers were coming from and what their journey looked like. We didn’t know how we were closing customers."

"The HubSpot software really made us think about who we wanted to target and about which problems we could solve for them. We gave them names, like DevOps Dave, a technical end user in development and operations who wants to know about back end performance issues, and Marketing Mary, who …

"It gives us a way to track the efficiency of our entire marketing funnel. With just a couple of clicks, we can see what our best performing assets are, what we need to do more of and what we need to change. It has allowed us to plan in a …

"HubSpot really replaced a large and diverse set of tedious tasks. Some of the stuff is just impossible to do manually, like tracking what a lead viewed on the website and comparing that to the emails you sent them. That’s a lot of things to keep track of, but the …

"Inbound is the way to go! Our team has accomplished so much from this tool. Marketing is our passion and we’ve got a steady stream of great ideas. But when given the right tools, we can execute with a good prediction of our success and then get quantitative data to …

"I have used programs including Mailchimp, Constant Contact and Hootsuite in the past. All of these tools are valuable in their own right. What is most valuable about HubSpot is the fact that the tool is all-encompassing. We moved our website to HubSpot because we saw tremendous value in having …

"We’ve used the HubSpot CRM since day one, and it really makes it easier to have more intelligent conversations with prospective clients. We’ve closed deals because of all of the wonderful features that the platform has – we are continually evangelising about them."

"HubSpot was a company on the rise. Venture capitalists were investing hugely in it, which was reassuring for us. It was proof that our choice was validated by people who were willing to put money on the table. I also attended INBOUND in Boston and got a real feel for …

"Our inbound consultant explained how important it is to first define our target personas – then we looked at the whole buyer's journey and created content around that. We’ve got a great website that gets lots of traffic, but we also needed to understand our personas to harness the power …

"We wanted to converge our marketing efforts, but the solutions we were using didn’t connect well together. We were running them all separately or as one-offs, and we couldn’t attribute activity to closed business in a meaningful way. We needed a more cohesive and powerful solution that would allow us …

"I got a good feeling for what HubSpot could deliver. Its pricing was competitive and the people behind it really knew their stuff. I also went online to read reviews and access the HubSpot Academy, and I spoke to existing HubSpot users and partners. All the insights I gained confirmed …

"The HubSpot software brought all our marketing activities together and was such an addition to our business. We wanted to bring that value to our customers."