“We are growing fast, and the old way wasn’t sustainable. But now we have a system, and it’s easier to hire people, plug them in, and ramp them up faster."
"In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience."
"The HubSpot software brought all our marketing activities together and was such an addition to our business. We wanted to bring that value to our customers."
"HubSpot was offering us all the tools and support we needed to do inbound really well. I saw it as a way for us to futureproof our business."
"The problem with selling WordPress sites was that there was rarely any further meaningful contact with the customer once the project was finished. The only time we talked to them afterwards was if something was broken on their site or they wanted some routine maintenance tasks done."
"We needed to find a way to get more traffic, leads and customers. We teamed up with Martin Bredl from Take Off PR, who introduced us to the inbound methodology and the HubSpot Marketing Platform. He showed us how it could help us reduce our sales cycle and get more clients. After that, it really was an easy decision. We compared it with Eloqua and Marketo, but ultimately the HubSpot software was the best fit for us."
"We wanted to prioritize technology innovation, create industry standards for automation software, and build a product that changed the future of work."
"Bedrock enabled us to get immense value out of HubSpot by creating a seamless integration with our existing NetSuite CRM. We wouldn't be able to use HubSpot and NetSuite nearly as effectively without integrating them through Bedrock Data's platform."
"We set up our website on the Content Optimization System (COS) and were delighted with the move. The COS provides helpful tips and guidance to ensure that we’re following marketing best practices."
"Continuously creating content, based on the customer journey’s and buyer personas, is key for the inbound marketing success. No content, means no workflows. No workflows means no handhold for lead scoring. And lead scoring is essential to spot marketing qualified leads."
"When a contact person in HubSpot reaches the level of ‘Marketing Qualified Lead’, I give them a soft sales call. This means that I check what keeps the company busy and what fore they read our content. In this way, we create an extra touchpoint and can ensure we only convert leads to the level ‘Sales Qualified’ when they are actually ready to talk to one of our sales reps."
"I picked it up straight away, and I like how it amplifies everything I do, from email campaigns to blog posts. I’ve recently started using the Content Strategy Tool, which allows me to determine which topics our personas care most about and then create content clusters around them. That translates into higher search engine rankings and more engaged leads."
"We use the lists to schedule automated Email campaigns, which are much more targeted and personalised than they were before. For example, we’ll address a prospect in Singapore slightly differently to the way we address a UK prospect, and we’ll send them both emails that correspond to their time zones. These little tweaks would take hours to do manually, but with the HubSpot software, we can do it with a couple of clicks."
"You would really suffer as an agency to deliver proper services to your customers if you did not use HubSpot for your own business. We’re learning so much from it, we’re one step ahead of them, we’re getting good traffic on our website, really good traffic and leads. We’re now doing lead scoring so we get our heads around it and then we present our results to our customers using our company as a case study."
"It had every marketing tool that I could need, all in the one place. As well as that, HubSpot was offering the kind of training and support that as a Partner I needed to make my business a true market leader."