"As we grew, we realized our sales team was losing too much time generating and managing its own sales pipeline. The marketing team was created to accelerate the growth of that sales pipeline."

"The CEO wants to know the return on investment that you’re growing the lead base that you’re getting more customers."

“As a marketer you have to continue to test -- insanity is doing the same thing over and over again and expecting different results."

"All the members of our marketing department were long-time readers of the HubSpot blog and already fans. When we got to the stage where we were ready to make a software choice, we were all on the same page. The HubSpot Marketing Platform was the best fit and ultimately the …

"We started off with the Blog App and posted content about various entrepreneurial topics. Initially, our management team was concerned that we were writing about topics that weren’t our core business."

"We saw that our customers were changing, but we were still doing the same things and getting poorer results. We were also spending a lot of money on sales. We needed more visitors, leads and ultimately clients."

"HubSpot was perfect for us. It had every tool that we could need to create a really powerful inbound marketing strategy. We joined the HubSpot for Startups program, which meant that we could get the software at a highly discounted rate for an initial period. It was a very easy …

"Hubspot's all-in-one toolset has made our team faster, more focused, and more organized. It's allowed us to focus far more on creating great content, than on the technology needed to deliver it, and to do more in less time. The power of having everything integrated into a single platform can't …

"HubSpot stood out in many different areas, and we quickly fell in love with the methodology, software and community. We realised that the Partner training, as well as ongoing support would be invaluable for us as a small company with big ambitions."

"HubSpot is a very easy to use platform and it delivers what it promises but most importantly, I’d recommend HubSpot because of the support offered."

"HubSpot allows us to have full control. Now, our marketing team can log-in and manage, publish, and track all of our marketing efforts from a single place. With other marketing software and tools, we were constantly left with unanswered questions or having to manage multiple platforms with just a couple …

"We were promoting ourselves through trade shows and with traditional advertising, but we just weren’t seeing the return on investment that we wanted. We dabbled in email marketing with MailChimp, but it wasn’t integrated with our website and we had no way of capturing leads. We needed a more joined-up …

"We were using so many different tools – Hootsuite and Tweetdeck for social media, APSIS for email marketing, Formstack for forms, Pipedrive for our CRM and Drupal for our website. It was a complicated to say the least. Our solutions didn’t ‘speak’ to one another and we had no way …

"We also set up our blog on the Blog App, and that was a revelation for us, because it made our lives so much easier. It guides you towards better marketing; it has built-in SEO and you can add Calls to Action as you work."

"Once our customers see that they are getting more visitors, leads and sales, they are keen to do more with us. All of our inbound clients are now on retainer contracts, and having that predictable revenue stream is very important for us."