“If we really want to explore different product pages, category or product listing pages, cart pages, checkout, the homepage, and resource pages, it's imperative to get onto a higher plan in order for us to truly improve the UX site-wide."

“One of the standout features of Hotjar is its heatmaps. Being able to visualize exactly where users are clicking, tapping, or scrolling on our landing pages has been eye-opening. This data has enabled us to spot potential pain points or bottlenecks in the user journey, leading to swift improvements and …

"Hotjar helped us identify two major barriers to conversion. Addressing these issues allowed us to increase revenue by 60%."

"The value of Hotjar, for us, is that we can observe trends. We started doing this in May of 2018, and we were quickly able to observe trends in satisfaction. We can compare one month with another, and we find this useful."

"The main stakeholders in our business want to keep track of product performance. We use Hotjar polls to see how satisfied customers are with our products, and we report the larger trends."

"Hotjar is a dream come true. It’s the answer to exactly what we were looking for. Now, we don’t have to guess; we can understand how users interact with our site. It’s like reading their minds."

“The biggest benefit in Hotjar for myself and for our team is providing context. We have our own data warehouse, we import data from CRM and marketing automation tools, and we know as much as one can know about their clients. But with all the statistics, we still feel like …

“If a user decided to leave the website, with Hotjar, we’re able to see if maybe the location of important information was out of the screen using Heatmaps. With click maps, we can see if users click on objects that aren’t meant to be clicked. But most importantly, Recordings allow …

“Very often, recordings show me things I would never think about. I use them for inspiration on how to improve a website’s interface.”

“Right now people in product and engineering at Spotahome use Hotjar on a daily basis. We’re always running A/B tests and using Hotjar to see how the new feature performs.”

“When you start watching Hotjar recordings you’ll think ‘surely this user will complete the action!’ But once you’ve seen 20 people make the same mistake, you know the problem is with your site, not the users.”

“We knew the relaunch would have an impact on our conversion rate. We saw, especially with the UK website, that customers could no longer find what they were looking for.”

"I don't like to get emails from Hotjar saying 'Here's another Survey response' because it means someone has canceled! But it's vital information, and I read every single one."

"Without Hotjar, there’s no way I would have noticed this issue. It wasn’t visible in the data, and it’s not something I would have expected to see. Hotjar helped me see how our visitors experienced the site. Now I can spot issues I would never have seen before."

"Hotjar helps us map our client’s customer journey from a user’s perspective. We’re much more efficient in delivering value because of it."