"We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar."

"Analytics can be UX’s frenemy—it gives you data without context. When I first found Hotjar, I thought, whoa! This is exactly what I need to bring a qualitative understanding to quantitative data."

"Hotjar provides invaluable insights into the true actions and feedback of your web site visitors. It allows customers large and small the opportunity to make iterative web site updates based on this data. It’s also simple to set up and easy to understand data."

"The value of Hotjar, for us, is that we can observe trends. We started doing this in May of 2018, and we were quickly able to observe trends in satisfaction. We can compare one month with another, and we find this useful."

"The main stakeholders in our business want to keep track of product performance. We use Hotjar polls to see how satisfied customers are with our products, and we report the larger trends."

"Hotjar is a dream come true. It’s the answer to exactly what we were looking for. Now, we don’t have to guess; we can understand how users interact with our site. It’s like reading their minds."

“The biggest benefit in Hotjar for myself and for our team is providing context. We have our own data warehouse, we import data from CRM and marketing automation tools, and we know as much as one can know about their clients. But with all the statistics, we still feel like …

“If a user decided to leave the website, with Hotjar, we’re able to see if maybe the location of important information was out of the screen using Heatmaps. With click maps, we can see if users click on objects that aren’t meant to be clicked. But most importantly, Recordings allow …

“Very often, recordings show me things I would never think about. I use them for inspiration on how to improve a website’s interface.”

“Right now people in product and engineering at Spotahome use Hotjar on a daily basis. We’re always running A/B tests and using Hotjar to see how the new feature performs.”

“When you start watching Hotjar recordings you’ll think ‘surely this user will complete the action!’ But once you’ve seen 20 people make the same mistake, you know the problem is with your site, not the users.”

“We knew the relaunch would have an impact on our conversion rate. We saw, especially with the UK website, that customers could no longer find what they were looking for.”

"I don't like to get emails from Hotjar saying 'Here's another Survey response' because it means someone has canceled! But it's vital information, and I read every single one."

"Without Hotjar, there’s no way I would have noticed this issue. It wasn’t visible in the data, and it’s not something I would have expected to see. Hotjar helped me see how our visitors experienced the site. Now I can spot issues I would never have seen before."

"Hotjar helps us map our client’s customer journey from a user’s perspective. We’re much more efficient in delivering value because of it."