"67% of customers mention bad experience as a reason for leaving 91% will go without letting you know why."
"Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price."
“The biggest benefit in Hotjar for myself and for our team is providing context. We have our own data warehouse, we import data from CRM and marketing automation tools, and we know as much as one can know about their clients. But with all the statistics, we still feel like there's a huge benefit in the context of just watching actual sessions from actual clients—just like I would sit behind them.”
"Using Hotjar’s Heatmap's we revealed a simple mistake we were making, by being able to quickly see how many readers got to the end of our content."
"Hotjar provides invaluable insights into the true actions and feedback of your web site visitors. It allows customers large and small the opportunity to make iterative web site updates based on this data. It’s also simple to set up and easy to understand data."
"After looking at a lot of recordings, heatmaps, and getting feedback from the polls we got a good idea of what our users wanted and moved from around 80K members to now over 150k. Hotjar was a big piece of that redesign."
"We wouldn't have been able to identify the problem and fix it so quickly without Hotjar."
"We were able to make a lot of corrections very quickly just by intensely watching users. It's pretty intimidating when you have a user trying to get online and having trouble. It's sort of scary."
"For Netguru, Hotjar is one of the must-have tools for any digital marketing team, as well as one of the most valuable tools for UX research and user testing in today's world. I love how we can track the entire user journey within the website. It helps a lot in finding navigation patterns and investigating what users are looking for. It’s an incredible source of knowledge in terms of designing particular sub-pages and gives us tonnes of insights without complex field studies or user interviews."
"One of the biggest advantages of Hotjar is that it’s very user-friendly and the Hotjar team has done a great job with their onboarding. The tool does not immediately flood you with dozens of options, but gradually introduces more advanced features while the user is setting up their first Heatmap and Reports. It makes onboarding easier, and employees do not need hand-holding, as they can figure it all out by themselves, instead of relying on support from one know-all tool expert in the company. Ease of use saves a lot of time!"
"Hotjar allows us to see when we get things right but more importantly when we haven't, allowing us to fix things quicker and try again."
"With all the changes said and done, we've cut our original error rate in four, which is huge."
"Hotjar saves us hours of guesswork every week. It would be impossible to get the results we’re getting without it."
“When our users have a better experience, it benefits our conversions and ROI as well. Hotjar helps me identify bottlenecks and deliver the experience people want when they visit our website.”
"The value of Hotjar, for us, is that we can observe trends. We started doing this in May of 2018, and we were quickly able to observe trends in satisfaction. We can compare one month with another, and we find this useful."