"When you see what your customers are doing on your site, you want to do it more and more and more, and you could spend the entire day on Hotjar."

"Hotjar provides invaluable insights into the true actions and feedback of your web site visitors. It allows customers large and small the opportunity to make iterative web site updates based on this data. It’s also simple to set up and easy to understand data."

"When you can show a founder multiple recordings of a frustrated client because of a UX choice, it's not you vs. the founder anymore. The founder sees their customers being frustrated and realizes there has to be a better way. Let's find that better way."

"Hotjar saves us and our clients a lot of time. It’s such a convenient and functional tool— it gives us the reasonable, user-backed foundations for our experiment hypotheses, and lets us demonstrate how effective we’ve been through our redesigns at producing KPI improvements."

"Hotjar has flexible settings for heatmaps and session recordings, which is especially useful when you’re A/B testing and want to see how users experience each version of your design."

“After reviewing Google Analytics data, installing Hotjar is one of the first steps we take in every client engagement. It’s the window we use to understand the customer journey.”

"Every time I make a significant change on my site I jump into Hotjar Recordings. Data might reveal if something has gone wrong, but Hotjar will tell me why."

"Hotjar is key in how I communicate product insight. It shows senior stakeholders what's really happening on the site."

"We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar."

"We wanted to decrease website drop-off rate. We needed to identify the cause, but we weren’t sure if Hotjar would give us the solution we needed."

“If we really want to explore different product pages, category or product listing pages, cart pages, checkout, the homepage, and resource pages, it's imperative to get onto a higher plan in order for us to truly improve the UX site-wide."

“Using Hotjar is like opening a window and being able to peer into the actual use of the site. It’s the real use, not the users while you're on a Zoom call watching them through screenshots. Having that window has been fantastic.”

"We want to put the user at the center of what we do, and Hotjar is a brilliant way of doing that because it allows you to stay connected to your customers on a daily basis."

"Analytics can be UX’s frenemy—it gives you data without context. When I first found Hotjar, I thought, whoa! This is exactly what I need to bring a qualitative understanding to quantitative data."

"Access to user data through Hotjar helped us demonstrate how users were experiencing the site, understand its reach, and secure agreement to implement changes."