“One of the standout features of Hotjar is its heatmaps. Being able to visualize exactly where users are clicking, tapping, or scrolling on our landing pages has been eye-opening. This data has enabled us to spot potential pain points or bottlenecks in the user journey, leading to swift improvements and …

"We use Hotjar all over the company—in Marketing to test and validate our website, in UX on all of our web-based applications and sites, in Technical Support within our knowledge base, and in User Assistance to gather info on the effectiveness of our help content. If it had been difficult …

"We wouldn't have been able to identify the problem and fix it so quickly without Hotjar."

"Access to user data through Hotjar helped us demonstrate how users were experiencing the site, understand its reach, and secure agreement to implement changes."

“We noticed that customers were having a lot of trouble with the way that our clothing swatches were laid out. We had it where it was just one line, and then there were two arrows on each side of the swatch. So if somebody wanted to look at all of …

"We needed to know what was happening beyond Google Analytics and events in Google. We needed to understand our customers’ experience, their journey—which sections of a page they find useful, which buttons they click, and where their mouse moves. That’s why we started using Hotjar."

“We use recordings and heatmaps with the team to look at journeys, depth of page scroll, and mobile vs. desktop behaviors. Hotjar always throws up unexpected results we use to optimize our pages.”

"We always try to bundle in some sort of Hotjar methodology to give our clients the spectrum of quantitative and qualitative data. Hotjar—and behavior analytics in general—is nicely placed in the middle to get the best of both worlds."

“Because the testing required participants to leave the client’s desktop website and perform actions offline, like going on their mobiles and using their credit card, these sessions surfaced information the client could not have anticipated.”

"Even when we have a big range within a target profile, we're able to find the right people with Engage."

"If you have a website on the internet, you should probably be using Hotjar. Period."