“One of the biggest reasons we upgraded to Higher Logic Thrive was usability for our members, and it did bring quite a level of that. The new design and features reduced the number of clicks for our members, making it easier for them to find what they’re looking for.”

“Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver better results …

“Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high! Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Different members of the leadership team host a discussion with employees …

“We hear people say they are part of an association and don’t recognize the benefits. This is a great selling point for a members-only site or community, because this data helps us with the member view component. We can use this demographic data from the AMS and community to steer …

"We’ve touched the audience when it was ‘just in time.’ And the fact that we can track over $73,000 directly to clicks in the campaign it’s fantastic."

"Having the ability to sit down and plan over a day or two allowed us to think globally as opposed to just the current month. This made a world of difference.”

“We would like to continue using this approach because it allows us to promote all our courses without flooding our members’ inboxes. Targeted subject lines and standalone emails work. Spending the extra time to brainstorm with other members of your team, figuring out what we want to say, different subject …

"Marketing automation allows us to personalize emails and give subscribers what they want.”

"Marketing automation gives us the opportunity to create a more thoughtful and effective process.”

“Marketing automation has completely changed the way we communicate with our audience and has revitalized our marketing and communications strategy."

"We wanted to move toward a more targeted approach with our marketing, therefore requiring data. Before moving to this marketing automation platform, our AMS and email solution were not integrated, making it a challenge to easily get the data we needed.”

“We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations. However, with only a two-person team, we needed to choose a platform that wouldn’t require a large team to manage it.”

“Basecamp is a good place to tie all of the Ascend Learning brands together. It’s easy to forget we work for a large international company sometimes."

“I like that it's a one-stop site for all of the information about what's going on around the company. Sometimes it's hard sifting through e-mails to find events or info, so having it archived in a convenient location is great."

"We see our online community as a critcal driver of membership and retenton. It should provide every opportunity for members to share, collaborate, mentor and learn. But with our existng platorm, several key features were not available or didn’t work properly, and getng support from Telligent was a nightmare."