“Access to the community ranked as one of our most valued member benefits in our most recent member survey. Higher Logic provides 340B Health the support and customer service we need to build a thriving online community.”
“As a company, we are a team, not a single person – so we should act as one. Many of our users are coming from a similar place. If your customers have team members who are part of IT, or legal, or marketing, having your own IT, legal, and marketing team members engaged with the community better positions you to further specific conversations relevant to those different groups of people.”
"I brought a small cross-departmental team to the 2013 HUG Super Forum because it’s a great experience for any staff member that interacts with your community site. As a third-time attendee, I was excited to see the educational program expanded to offer tracks based on level of experience. I personally found it encouraging to collaborate with users who had similar challenges. Thanks to the HUG Super Forum, our team is armed with new insights and knowledge. We’re ready to begin implementing new ideas."
"Because you can do so much with Higher Logic, we’ve been using it to do things other than support ticket deflection. Our knowledge base has over 250 articles, and we’re continuously adding more. In addition to having private communities for each of our data products, we’re planning to develop a community for our technology partners. The community is also a good place to gather information on our beta products.”
“We are committed to helping our clients make meaningful connections with their audience.”
“We hear people say they are part of an association and don’t recognize the benefits. This is a great selling point for a members-only site or community, because this data helps us with the member view component. We can use this demographic data from the AMS and community to steer a member to the right place, where they find valuable, relevant conversations.”
"We’ve touched the audience when it was ‘just in time.’ And the fact that we can track over $73,000 directly to clicks in the campaign it’s fantastic."
"Having the ability to sit down and plan over a day or two allowed us to think globally as opposed to just the current month. This made a world of difference.”
“We would like to continue using this approach because it allows us to promote all our courses without flooding our members’ inboxes. Targeted subject lines and standalone emails work. Spending the extra time to brainstorm with other members of your team, figuring out what we want to say, different subject lines to use, etc. is very helpful and beneficial.”
"Marketing automation allows us to personalize emails and give subscribers what they want.”
"Marketing automation gives us the opportunity to create a more thoughtful and effective process.”
“Marketing automation has completely changed the way we communicate with our audience and has revitalized our marketing and communications strategy."
"We wanted to move toward a more targeted approach with our marketing, therefore requiring data. Before moving to this marketing automation platform, our AMS and email solution were not integrated, making it a challenge to easily get the data we needed.”
“We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations. However, with only a two-person team, we needed to choose a platform that wouldn’t require a large team to manage it.”
“Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high! Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Different members of the leadership team host a discussion with employees to garner feedback and chat about what’s going on in the industry, their careers, and even their personal hobbies."