“When I saw Higher Logic Community, I knew it was exactly what we wanted. Before, it felt like we were mainly communicating with newsletters. But community is so powerful; our members can connect with each other to network, communicate and help each other.”
"My two mentees have completely different CX maturity levels, questions, and challenges, which has allowed me to stretch my thinking on their specific topics, as well as we work together to define ideal approaches and solutions for their needs."
“As a long-time client of Higher Logic, working with Strategic Services has challenged processes that have been in place for years. We have always seen value in community, and it consistently comes up as a top benefit on member surveys, but this has challenged the way we were managing the community. It’s allowed us to put a little shine on an old community.”
"Because you can do so much with Higher Logic, we’ve been using it to do things other than support ticket deflection. Our knowledge base has over 250 articles, and we’re continuously adding more. In addition to having private communities for each of our data products, we’re planning to develop a community for our technology partners. The community is also a good place to gather information on our beta products.”
“We are committed to helping our clients make meaningful connections with their audience.”
“We hear people say they are part of an association and don’t recognize the benefits. This is a great selling point for a members-only site or community, because this data helps us with the member view component. We can use this demographic data from the AMS and community to steer a member to the right place, where they find valuable, relevant conversations.”
"We’ve touched the audience when it was ‘just in time.’ And the fact that we can track over $73,000 directly to clicks in the campaign it’s fantastic."
"Having the ability to sit down and plan over a day or two allowed us to think globally as opposed to just the current month. This made a world of difference.”
“We would like to continue using this approach because it allows us to promote all our courses without flooding our members’ inboxes. Targeted subject lines and standalone emails work. Spending the extra time to brainstorm with other members of your team, figuring out what we want to say, different subject lines to use, etc. is very helpful and beneficial.”
"Marketing automation allows us to personalize emails and give subscribers what they want.”
"Marketing automation gives us the opportunity to create a more thoughtful and effective process.”
“Marketing automation has completely changed the way we communicate with our audience and has revitalized our marketing and communications strategy."
"We wanted to move toward a more targeted approach with our marketing, therefore requiring data. Before moving to this marketing automation platform, our AMS and email solution were not integrated, making it a challenge to easily get the data we needed.”
“We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations. However, with only a two-person team, we needed to choose a platform that wouldn’t require a large team to manage it.”
“Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high! Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Different members of the leadership team host a discussion with employees to garner feedback and chat about what’s going on in the industry, their careers, and even their personal hobbies."