“We asked ourselves, ‘what if these connections could continue all year long?’ That vision became a reality with the launch of Design Connection.”

“If your colleagues and customers don’t believe in your mission, if they don’t understand it, if they don’t feel good about it, they’re not going to buy in, no matter what your strategies are.”

“Before we used marketing automation, I was worried we were inundating members with email communications and the important ones were passing them by. Now, we can send the right message to the right person at the right time.”

“When somebody calls me and says, ‘Why do I want to pay for membership?’, the first thing I mention is our member community. It’s a dedicated, professional community where you can connect with likeminded individuals, ask questions, and learn from your peers. Members find so much value in being able …

“A community should be a foundational starting point for every association – a central platform that’s safer and more intimate than social media, where members can communicate, and where they know the association will read and react to what’s being shared.”

“As an organization, we don’t have a marketing department, and our membership department is only 1.5 people. Higher Logic Thrive will be a game-changer for us to automate as much as possible so we can save time and get things done efficiently.”

“One of the biggest reasons we upgraded to Higher Logic Thrive was usability for our members, and it did bring quite a level of that. The new design and features reduced the number of clicks for our members, making it easier for them to find what they’re looking for.”

“Technology is steaming ahead, and if you’re not on a decent platform, your organisation is going to be inefficient, and you won’t be able to deliver member outcomes. The data we could get out of our old system was limited. Now, with Higher Logic Thrive Marketing, I can report things …

“There aren’t many things specifically tailored for associations but Higher Logic Thrive is really a full-service association tool. We used to have separate tools for email, our AMS, our community, our events and more. Getting to where it’s a one-stop-shop – like Higher Logic Thrive offers – and working within …

“At the end of the day, it’s about the member experience. What do we want that to be? We really want members to be able to go to the homepage and see highlights of what we have as an association. With Higher Logic Thrive we can do all that, and …

“It’s been an awesome opportunity to engage people who haven’t navigated to our NRPA Connect community in a long time, or who have only been engaging with the daily digest emails.”

“Having the upgraded Higher Logic Thrive Community has excited us to play around more – to use automation rules and other tools – in a great way. It’s not only built up our members’ enthusiasm but staff enthusiasm as well.”

“If I had a quarter for the number of times members said ‘I didn’t realize the community had that’ – when it had it all along! Upgrading to Higher Logic Thrive let us package it in this new, modern way, with improved navigation and UX, and it’s drawn new attention.”

"I get a real buzz in the morning when I see new names appear on the GMA Member Community Digest. More and more members have confidence to raise their issues and questions on the system, which is great. For an association like ours with people all over the country, I …

“It’s a lot cheaper in the long run for us to invest in this now than for us to try to recruit and get new members constantly. If we can get these members using their benefits and finding value at the onset, they’re going to stay members.”