“Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver better results …

"It’s amazing for our members to be connecting and seeing the member benefits they may not have known about before.”

“Your members are getting together online. It’s up to you whether they want to do it with you, or without you. Wouldn’t you prefer they gather with you, in your space? I think every industry needs to think strategically about what they’re doing digitally, and if you weren’t already using …

“As an organization, we don’t have a marketing department, and our membership department is only 1.5 people. Higher Logic Thrive will be a game-changer for us to automate as much as possible so we can save time and get things done efficiently.”

“One of the biggest reasons we upgraded to Higher Logic Thrive was usability for our members, and it did bring quite a level of that. The new design and features reduced the number of clicks for our members, making it easier for them to find what they’re looking for.”

“Technology is steaming ahead, and if you’re not on a decent platform, your organisation is going to be inefficient, and you won’t be able to deliver member outcomes. The data we could get out of our old system was limited. Now, with Higher Logic Thrive Marketing, I can report things …

“There aren’t many things specifically tailored for associations but Higher Logic Thrive is really a full-service association tool. We used to have separate tools for email, our AMS, our community, our events and more. Getting to where it’s a one-stop-shop – like Higher Logic Thrive offers – and working within …

“At the end of the day, it’s about the member experience. What do we want that to be? We really want members to be able to go to the homepage and see highlights of what we have as an association. With Higher Logic Thrive we can do all that, and …

“It’s been an awesome opportunity to engage people who haven’t navigated to our NRPA Connect community in a long time, or who have only been engaging with the daily digest emails.”

“Having the upgraded Higher Logic Thrive Community has excited us to play around more – to use automation rules and other tools – in a great way. It’s not only built up our members’ enthusiasm but staff enthusiasm as well.”

“If I had a quarter for the number of times members said ‘I didn’t realize the community had that’ – when it had it all along! Upgrading to Higher Logic Thrive let us package it in this new, modern way, with improved navigation and UX, and it’s drawn new attention.”

"I get a real buzz in the morning when I see new names appear on the GMA Member Community Digest. More and more members have confidence to raise their issues and questions on the system, which is great. For an association like ours with people all over the country, I …

“It’s a lot cheaper in the long run for us to invest in this now than for us to try to recruit and get new members constantly. If we can get these members using their benefits and finding value at the onset, they’re going to stay members.”

"For us, aggregating content into a dynamically populated newsletter email once a week was warmly received by our members, as exhibited in higher open and click rates."

“The guidance we’ve gotten at Higher Logic has been invaluable. I couldn’t have asked for a better way to get help.”