"Beyond the success we’ve seen for our members, we realized we could supplement costs by introducing ads directly on our community site. Our 2014 plan is for the advertising revenue to pay for the cost of the community site."
“ADA’s Peer community on Higher Logic Thrive Platform has been a game-changer for our professional association. Real-time insights guide us in tailoring content across the organisation, fostering a more engaged and empowered membership. Members now connect seamlessly, share knowledge, and access expert advice – all within a supportive online environment.”
"Since launching our TechZen User Community on the Higher Logic platform, we’ve seen dramatic membership growth and increased engagement. New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community."
“Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We were only talking to, not engaging with our chapter leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs.”
“The community existed as a lifeline for many of our community members during COVID-19. Everybody was home from the office, everybody was confused, and what better than to be able to say, ‘I have a home for you, and a place to ground yourself during this storm. I’ve got a bunch of other people I can introduce you to who are working through this as well. Not only will we help you survive, we’ll help you thrive.”
“When somebody calls me and says, ‘Why do I want to pay for membership?’, the first thing I mention is our member community. It’s a dedicated, professional community where you can connect with likeminded individuals, ask questions, and learn from your peers. Members find so much value in being able to talk directly with their peers.”
“A community should be a foundational starting point for every association – a central platform that’s safer and more intimate than social media, where members can communicate, and where they know the association will read and react to what’s being shared.”
“As an organization, we don’t have a marketing department, and our membership department is only 1.5 people. Higher Logic Thrive will be a game-changer for us to automate as much as possible so we can save time and get things done efficiently.”
“One of the biggest reasons we upgraded to Higher Logic Thrive was usability for our members, and it did bring quite a level of that. The new design and features reduced the number of clicks for our members, making it easier for them to find what they’re looking for.”
“Technology is steaming ahead, and if you’re not on a decent platform, your organisation is going to be inefficient, and you won’t be able to deliver member outcomes. The data we could get out of our old system was limited. Now, with Higher Logic Thrive Marketing, I can report things to the board that are really of interest and leverage member behaviour data to improve our marketing.”
“There aren’t many things specifically tailored for associations but Higher Logic Thrive is really a full-service association tool. We used to have separate tools for email, our AMS, our community, our events and more. Getting to where it’s a one-stop-shop – like Higher Logic Thrive offers – and working within that one platform that has everything is so much better and easier for us. And it makes a more streamlined experience for our members.”
“At the end of the day, it’s about the member experience. What do we want that to be? We really want members to be able to go to the homepage and see highlights of what we have as an association. With Higher Logic Thrive we can do all that, and we can do RSS feeds from our job board and can potentially use modules to create a speaker expert directory and manage events, which lets us streamline the member experience. Plus, our members love it, and that’s what matters most.”
“It’s been an awesome opportunity to engage people who haven’t navigated to our NRPA Connect community in a long time, or who have only been engaging with the daily digest emails.”
“Having the upgraded Higher Logic Thrive Community has excited us to play around more – to use automation rules and other tools – in a great way. It’s not only built up our members’ enthusiasm but staff enthusiasm as well.”
“If I had a quarter for the number of times members said ‘I didn’t realize the community had that’ – when it had it all along! Upgrading to Higher Logic Thrive let us package it in this new, modern way, with improved navigation and UX, and it’s drawn new attention.”