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Read 56 HappyOrNot reviews and testimonials from customers, explore 50 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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Customer Rating Review Scorebased on 2360 reference ratings
4.8/5.0 (2360)
  • Top Performer 2025 2025
    Winter 2025Top PerformerCustomer Feedback Management Software
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56Testimonials

  • “The perceived quality by passengers became a tool to manage processes. The usual way of [survey] interviews is just like driving looking in the rear view mirror of a car – we needed something that could give us information about what is happening now, today, and at each time of the day.”

    Giorgio MediciHead of Customer Care Department
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50 Case Studies

  • Turning Daily Feedback into a Better Passenger Experience at Heathrow Airport

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10 Customer Videos

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Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 56 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 50 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,866,195+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.