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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 51 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
  • 51 Case Studies View
  • 10 Customer Videos View
Customer Rating Review Score based on 2605 reference ratings
4.8/5.0 (2605)
  • Winter 2026 Top Performer Customer Feedback Management Software
    Press Release Report

57Testimonials

  • “Optimizing our scheduling has had a direct and positive impact on our bottom line. I have also seen a direct correlation between our customer feedback scores and sales.”

    Joe Ruhoff Director of Retail Operations

  • “We’d tried a comment box, but the responses were always five or 10 a week. Now, we get 500 a week. What we received from the HappyOrNot Smiley Terminals is …

    Rhett Majoria Co-Owner and Chief Pharmacist

  • “HappyOrNot is a standard part of our restaurant concept. It is a win-win for all involved.”

    Laura Krusius Head of Frontline Services
56 more testimonials currently locked

51 Case Studies

  • Georges River Council on Managing CX in the “Next Normal”

  • How Autogrill Belgium Improved CX & Increased Revenue in Its Airport Restaurants

    Patrice Fievet Marketing & Business Development Manager

  • Proven Track Record of High Patient Satisfaction Helps Sell Fertility Services

    Colleen Taylor Vice President of Operations
50 more case studies currently locked

10 Customer Videos

  • Milhouse Engineering & Construction, Inc. - Customer Success Story (Melanie Milhouse - Human Resource Manager)
    Play Video
    Melanie Milhouse Human Resource Manager
  • Majoria Drugs - Customer Success Story (Rhett Majoria - Co-Owner and Chief Pharmacist)
    Play Video
    Rhett Majoria Co-Owner and Chief Pharmacist
  • Elkjøp - Customer Success Story (Morten Schwartzmann - Nordic Productivity Manager)
    Play Video
    Morten Schwartzmann Nordic Productivity Manager
9 more videos currently locked

Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 51 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,935,207+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.