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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 51 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
  • 51 Case Studies View
  • 10 Customer Videos View
Customer Rating Review Score based on 2545 reference ratings
4.8/5.0 (2545)
  • Winter 2026 Top Performer Customer Feedback Management Software

57Testimonials

  • “It’s a good way to show we’re listening to our passengers, and that we’re taking the customer experience seriously. We really care what our passengers think, and that’s why we’re …

  • “The best part about this [HappyOrNot] is that it’s extremely simple for us to use. It’s easy to navigate through the back office of the reports, from the analytics just …

  • “Optimizing our scheduling has had a direct and positive impact on our bottom line. I have also seen a direct correlation between our customer feedback scores and sales.”

56 more testimonials currently locked

51 Case Studies

  • How United States Cold Storage Uses Truck Driver Happiness to Compete and …

  • APS Bank boosts customer satisfaction score by 3 points with real-time feedback

  • San Francisco 49ers Leading with Real-Time Fan Feedback

50 more case studies currently locked

10 Customer Videos

  • Elkjøp - Customer Success Story (Morten Schwartzmann - Nordic Productivity Manager)
  • Milhouse Engineering & Construction, Inc. - Customer Success Story (Melanie Milhouse - Human Resource Manager)
  • Majoria Drugs - Customer Success Story (Rhett Majoria - Co-Owner and Chief Pharmacist)
9 more videos currently locked

Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 51 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.