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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 51 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
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Customer Rating Review Score based on 2465 reference ratings
4.8/5.0 (2465)
  • Winter 2026 Top Performer Customer Feedback Management Software
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57Testimonials

  • “Gathering data with the HappyOrNot service demonstrates and complements CGL’s overall dedication to learning from and improving people’s experience with us.”

    Minesh Patel Head of Services

  • “HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.”

    Kenneth G. Sørensen Operations and Business Development Manager

  • "HappyOrNot is a genuinely scalable service that allows us to focus on getting the sales in our region. We have seen a rapid increase in the demand for the product …

    Gina Costa Avventura Group
56 more testimonials currently locked

51 Case Studies

  • Building a better community in Sun 'n Lake with real-time feedback

    Jamal Baskin Director of Community Development

  • How United States Cold Storage Uses Truck Driver Happiness to Compete and …

    Keith Mowery Vice President of Logistics

  • How Autogrill Belgium Improved CX & Increased Revenue in Its Airport Restaurants

    Patrice Fievet Marketing & Business Development Manager
50 more case studies currently locked

10 Customer Videos

  • ZeroCater - Customer Success Story (Arvind Stokes - Vice President of Operations)
    Play Video
    Arvind Stokes Vice President of Operations
  • Milhouse Engineering & Construction, Inc. - Customer Success Story (Melanie Milhouse - Human Resource Manager)
    Play Video
    Melanie Milhouse Human Resource Manager
  • SEA Milan Airports - Customer Success Story (Giorgio Medici - Head of Customer Care Department)
    Play Video
    Giorgio Medici Head of Customer Care Department
9 more videos currently locked

Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 51 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,905,595+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.