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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 51 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
  • 51 Case Studies View
  • 10 Customer Videos View
Customer Rating Review Score based on 2515 reference ratings
4.8/5.0 (2515)
  • Winter 2026 Top Performer Customer Feedback Management Software
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57Testimonials

  • “The level of analytics and reporting we were able to pull out of the HappyOrNot system and being able to drill down to see customer satisfaction at a moment in …

    Todd Burbage Chief Executive Officer

  • “With HappyOrNot, we know how our customers are doing — all day, every day, in all our locations. Real-time customer experience data helps us understand the direction we are headed …

    Päivi Jousmäki Chief Executive Officer

  • “Gathering data with the HappyOrNot service demonstrates and complements CGL’s overall dedication to learning from and improving people’s experience with us.”

    Minesh Patel Head of Services
56 more testimonials currently locked

51 Case Studies

  • Turning Daily Feedback into a Better Passenger Experience at Heathrow Airport

  • Southern Alberta Institute of Technology Measuring their Student Experiences

    Marc Thususka Director, Social Enterprise

  • Creating the Ultimate Dining Experience with Real-time Customer Feedback at ISS

    Sami Eriksson Head Chef
50 more case studies currently locked

10 Customer Videos

  • London Southend Airport - Customer Success Story (John Horn - Chief Operating Officer)
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    John Horn Chief Operating Officer
  • SEA Milan Airports - Customer Success Story (Giorgio Medici - Head of Customer Care Department)
    Play Video
    Giorgio Medici Head of Customer Care Department
  • Chartwells Higher Education - Customer Success Story (Courtney Hill - Director of Marketing)
    Play Video
    Courtney Hill Director of Marketing
9 more videos currently locked

Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 51 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,910,851+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.