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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 52 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Employee Engagement Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
  • 52 Case Studies View
  • 10 Customer Videos View
Customer Rating Review Score based on 2743 reference ratings
4.8/5.0 (2743)
  • Winter 2026 Top Performer Customer Feedback Management Software

57Testimonials

  • “Before HappyOrNot, feedback was more qualitative, anecdotal and lacked statistical quality. Today, we can report real metrics confidently to a city official, a sponsor or even a constituent when asked …

  • "When we chose HappyOrNot, we were trying to solve our residents' issues. We wanted to look into what things we were doing great and what things we were doing badly. …

  • “We didn’t realize how valuable HappyOrNot would be. It actually enhances the shopping experience, highlights issues in stores, and brings ways to fix them. It’s one of those things that …

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52 Case Studies

  • XXL achieves 94% customer satisfaction with HappyOrNot

  • Majoria Drugs collects 4,000+ feedbacks a month with HappyOrNot

  • Dallas/Fort Worth International Airport collects 25,000 passenger feedbacks a month with HappyOrNot

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10 Customer Videos

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Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 52 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.