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Read 56 HappyOrNot reviews and testimonials from customers, explore 50 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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Customer Rating Review Scorebased on 2231 reference ratings
4.8/5.0 (2231)
  • Top Performer 2025 2025
    Winter 2025Top PerformerCustomer Feedback Management Software
    Press ReleaseReport

56Testimonials

  • “If someone is truly having either a great experience or bad experience at one of our stores, we’re finding that they’re using the opportunity of the HappyOrNot platform to let us know. It’s a great way for us to get real and accurate feedback from our customers without us physically standing across from them and asking.”

    Geoff GivenChief Operating Officer
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50 Case Studies

  • Using Passengers’ Perceptions to Manage Processes at Milan Airports

    Giorgio MediciHead of Customer Care Department
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10 Customer Videos

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Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 56 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 50 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,821,605+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.