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Read 56 HappyOrNot reviews and testimonials from customers, explore 50 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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Customer Rating Review Scorebased on 2193 reference ratings
4.8/5.0 (2193)
  • Top Performer 2025 2025
    Winter 2025Top PerformerCustomer Feedback Management Software
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56Testimonials

  • “Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”

    Kevin DierVice President of Business Development
55 more testimonialscurrently locked

50 Case Studies

  • How Cardiff and Vale University Health Board Listens to Patients to Provide Better Care

    Angela HughesAssistant Director of Patient Experience
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10 Customer Videos

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Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 56 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 50 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,805,238+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.