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HappyOrNot

Read 57 HappyOrNot reviews and testimonials from customers, explore 51 case studies and customer success stories, and watch 10 customer videos to see why companies chose HappyOrNot as their Customer Feedback Management Software

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

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  • 57 Testimonials View
  • 51 Case Studies View
  • 10 Customer Videos View
Customer Rating Review Score based on 2575 reference ratings
4.8/5.0 (2575)
  • Winter 2026 Top Performer Customer Feedback Management Software
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57Testimonials

  • “HappyOrNot helps us confirm the strategy behind the decisions we make. We ask ourselves, ‘Are we busy with the right things? Are we focused on the right priorities?’ Sometimes we …

    Patrice Fievet Marketing & Business Development Manager

  • “HappyOrNot is a standard part of our restaurant concept. It is a win-win for all involved.”

    Laura Krusius Head of Frontline Services

  • "We are really excited about our partnership with HappyOrNot and our company-wide roll out. We are confident that we are going to see the ROI.”

    Bill Mullen President of Retail
56 more testimonials currently locked

51 Case Studies

  • How Cardiff and Vale University Health Board Listens to Patients to Provide …

    Angela Hughes Assistant Director of Patient Experience

  • How Connolly SPAR uses customer feedback to be ahead of the competition

    Susan Connolly Sales Director

  • Establishing KPI’s for Growing Brand Salt + Smoke

    Tom Schmidt Founder and Owner
50 more case studies currently locked

10 Customer Videos

  • SEA Milan Airports - Customer Success Story (Giorgio Medici - Head of Customer Care Department)
    Play Video
    Giorgio Medici Head of Customer Care Department
  • Milhouse Engineering & Construction, Inc. - Customer Success Story (Melanie Milhouse - Human Resource Manager)
    Play Video
    Melanie Milhouse Human Resource Manager
  • Closing customer satisfaction gaps at cultural service points
    Play Video
    Rebekah Schulz Director of Community and Culture
9 more videos currently locked

Additional HappyOrNot Information & Resources

Read HappyOrNot Reviews, Testimonials & Customer References from 57 real HappyOrNot customers.

Browse HappyOrNot Case Studies, Customer Success Stories, & Customer References from 51 businesses that use HappyOrNot.

Watch HappyOrNot Customer Videos to learn why 10 businesses chose HappyOrNot.

FeaturedCustomers has 1,916,054+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.