"Google Analytics and LunaMetrics jumpstarted our transition to a decentralized approach to analytics that better serves the distributed network of stakeholders at PBS."
"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We avoid waste by only building things our customers really want or need."
"We did some analysis of brand sales assisted by generic search. The growth we are seeing from this is much higher than we expected; attribution is clearly working for us."
"We were able to release our post-debate Google Surveys powered polling much faster than many traditional polling outlets, and almost certainly our research was cheaper to conduct."
"Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly."
"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."
"Optimize 360 has given our team the power to implement tests across our entire site. We have reduced the amount of time it takes to launch a test from a few days to a few minutes."
"Google Data Studio marks the birth of a new era of how organizations consume, share, and use analytics data to drive insights and create even greater business value."
"We’re able to answer things in real time and it really has given us this power to make decisions in a smarter way and reduce our risk."
"Companies spend a lot of money on marketing, it’s difficult to understand which dollars are working and which dollars aren’t. The Google Analytics 360 Suite allows you to actually understand which half is working."
"Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks."
“Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution.”
“Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app.”
“We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties.”
“When you are a cutting-edge brand with a great story to tell, you need to look for innovative ways to reach consumers.“