"Allotting the same digital budget as 2015, we made dramatic shifts in media spend using the new data derived from the integration,” Edward says. “In the first five months of 2016, we saw a 25% increase in digital conversions compared to the same time in 2015.” Going forward, he says Gerber Life has further plans to intelligently harness data to develop informed marketing strategies. “We’ve done an integration with AdWords, have implemented Google Tag Manager for pixel management, and we’re also working on using BigQuery to import our digital data into our marketing database."
"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."
"Thanks to Universal Analytics we can track the iframe on our merchants’ domains and be sure we get all traffic."
"Google Surveys is a perfect resource for any marketing research project, especially for ones that need to reach a narrow audience quickly."
"We were able to release our post-debate Google Surveys powered polling much faster than many traditional polling outlets, and almost certainly our research was cheaper to conduct."
"Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly."
"Optimize 360 has given our team the power to implement tests across our entire site. We have reduced the amount of time it takes to launch a test from a few days to a few minutes."
"Google Data Studio marks the birth of a new era of how organizations consume, share, and use analytics data to drive insights and create even greater business value."
"We’re able to answer things in real time and it really has given us this power to make decisions in a smarter way and reduce our risk."
"Companies spend a lot of money on marketing, it’s difficult to understand which dollars are working and which dollars aren’t. The Google Analytics 360 Suite allows you to actually understand which half is working."
"Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks."
“Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution.”
“Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app.”
“We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties.”
“When you are a cutting-edge brand with a great story to tell, you need to look for innovative ways to reach consumers.“
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