Google Analytics Solutions is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
“Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app.”
"Google Analytics Premium has given everyone at Gilt quick, easy access to insights about our business. It has enabled true ‘self-service’ data across the company."
"Allotting the same digital budget as 2015, we made dramatic shifts in media spend using the new data derived from the integration,” Edward says. “In the first five months of 2016, we saw a 25% increase in digital conversions compared to the same time in 2015.” Going forward, he says Gerber Life has further plans to intelligently harness data to develop informed marketing strategies. “We’ve done an integration with AdWords, have implemented Google Tag Manager for pixel management, and we’re also working on using BigQuery to import our digital data into our marketing database."
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