AdMob now constitutes 90% of Eltsoft’s revenue from mobile advertising. Since implementing interstitials in late 2013, the company has sustained cost per thousand impressions (CPM) of $7.

Thanks to Universal Analytics we can track the iframe on our merchants’ domains and be sure we get all traffic.

We’re about six months into this program and we are seeing great results ... I was able to use some of the data we’ve been collecting to make different decisions than I would have last year.

Now that we can target remarketing much more precisely with the help of Google Analytics, we can find a suitable bid price for every user segment.

Google Surveys is a perfect resource for any marketing research project, especially for ones that need to reach a narrow audience quickly.

The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources.

We have a wealth of data around the attributes and behaviors of someone who might benefit from what 1stdibs is doing. That means we can adjust our media plan to deliver the right message to the right person at just the right time and really be effective with our marketing dollars.

You only need to look at the growth of our data and analytics team— which has quadrupled in the past year—to see what a critical role data now plays in our business. We just continue to unlock more and more value from our digital data assets.

Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks.

We decided to start sending our offline purchases to our Analytics 360 account to connect these purchases to existing journeys. This illuminated which online research pathways finally led to a sale, whether online or offline.

We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We avoid waste by only building things our customers really want or need.

Periscopix shared insights that convinced us that the right way forward was to integrate Google Analytics 360 with DoubleClick Bid Manager in order to deliver more targeted advertising and to increase our conversion rates, which was in line with our other marketing tactics. As a result, our conversion rates and traffic from real-time bidding have improved drastically.

Optimize 360 has given our team the power to implement tests across our entire site. We have reduced the amount of time it takes to launch a test from a few days to a few minutes.

Google Analytics 360 is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Analytics 360 gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business questions. These questions even go beyond the scope of the digital channel. Analytics 360 is allowing our team to discover and create a center of excellence ... insights gathered about our customers’ behaviors and preferences bring meaningful changes to our digital campaign and customer engagement strategies.

We were able to release our post-debate Google Surveys powered polling much faster than many traditional polling outlets, and almost certainly our research was cheaper to conduct.

AGIMA Interactive Agency is our long-term partner, helping us grow our profit on the internet and avoid the online pitfalls of the insurance business. It combines quantitative with qualitative research methods, so all our decisions now are data-driven and fully conscious. We have a strong confirmation of success and profit growth, and this allows us to continue our collaborative work.