"With this integration we embraced a new data-driven programmatic strategy. Over the last 18 months, we’ve been able to revolutionize the way we plan, measure, and optimize, and we’re very satisfied with the results we’ve reached by leveraging Display & Video 360 and Analytics 360."

"Just by adding campaign parameters, we are now able to understand how many clicks are coming from Twitter beyond those from Twitter’s web interface, and we can measure user behavior and conversion data."

“Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative.”

"Google Analytics Premium provided a statistical data analysis that was beyond our previous limitations. The insights were quickly available and actionable."

"The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for."

"Google Analytics was instrumental in driving online sales of our videos and merchandise and measuring success of all of our campaigns. Google Analytics provided critical insights into the usage of our Flash video content."

"Understanding cross-channel influences was a matter of hunch. Due to how much we invest in digital marketing across all our brands, the lack of tracked insights made me uncomfortable. Multi-Channel Funnels now gives us visibility into how customers reach our site and convert — from all our channels. It allows …

"SwellPath and Google Analytics have played an integral part in our ecommerce success. Google Analytics provides a tool for in-depth analysis of all marketing channels and SwellPath creates clear and actionable recommendations, resulting in increased traffic, brand engagement and conversion."

"We’ve been very pleased with the results that were realized using data import in Google Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services."

"Web analytics are essential for any online company, and they have been key to dramatically improving our operation."

"Google Analytics was a vital component of our overall development process. It enabled us to quickly identify areas of needed improvement which would have otherwise limited our potential success once in the market."

"Google Analytics Premium has given everyone at Gilt quick, easy access to insights about our business. It has enabled true ‘self-service’ data across the company."

"Having all of our data under one umbrella helps us see what is working. There is total transparency on which campaigns are working and who they are working for. This is a defining factor in what makes the Google environment a great asset to our company."

"The HomeAway business model requires a sophisticated, well integrated solution to assign evidence-based credit to our marketing efforts. Data-Driven Attribution gives us the ability to make confident decisions that deliver positive business results."

"Data Driven Attribution enabled a much cleaner and more balanced view of our marketing effectiveness. It really showed us where we were driving conversions, and where we needed to invest more."