"With Attribution 360, we’re finally making the connection between TV and digital. We’ve got a measurement framework for television that we never, never had before."
“What is unique about our customers in Asia is that they are digitally savvy and often online, so to support our growth in Asia, we spend much of our marketing budget to connect and engage with them online.”
"AdMob now constitutes 90% of Eltsoft’s revenue from mobile advertising. Since implementing interstitials in late 2013, the company has sustained cost per thousand impressions (CPM) of $7."
"With the click of a button, we had access to the Google Display Network and could easily create campaigns in AdWords with our remarketing lists in Google Analytics. It provided effortless, almost arbitrarily granular remarketing."
"Google Analytics and LunaMetrics jumpstarted our transition to a decentralized approach to analytics that better serves the distributed network of stakeholders at PBS."
“We were able to improve our site and our sales strategies, which led to an 18% increase of our conversion rate on average, and an increase of up to 88% for some specific hotels.”
"We shared our business goals with OWOX and they helped us to find a solution using Google Analytics Premium, BigQuery and integration with our ERP. It allowed us to send more relevant product recommendations to our consumers. As a result, direct marketing revenue increased by 18%."
"User engagement and consumption of content were two challenges for SFMOMA. E-Nor planned and instrumented a robust Google Analytics configuration and reporting framework which delivered exactly the insights we need to continuously assess how our site’s content is being consumed."
"We constantly monitor the Intelligence Alerts reports; since the web moves at light speed, we want to ensure that we are speaking to people writing about us as soon as they publish."
"Advanced segments have been a huge asset to me in understanding who my visitors are and what they enjoy about our business offering. My parting words of advice are ‘keep on segmenting!"
"Once we could see exactly how many sales were being influenced by our CPC ads, even sales that happened weeks after the ads were seen, we raised our ad budget right away."
"We analyzed our display efforts using Data Driven Attribution. It uncovered growth potential which we would have not seen otherwise. We will definitely continue our focus on this solution."
"The Model Comparison Tool report is tremendously useful. Having both numbers side by side is an incredibly powerful way of analyzing impact. The ability to drill down to a campaign level helps to understand performance further."
"Now that we can target remarketing much more precisely with the help of Google Analytics, we can find a suitable bid price for every user segment."
"Before Google Analytics, our web site was based on the two principles of marketing: booze and guessing. It worked for Don Draper, but we weren’t that smooth. We could never figure out what was working or failing. Google Analytics was easy to install and easy to understand. Our learning curve accelerated immediately. We quickly started re-allocating resources to improve our guest experience."