"Having all of our data under one umbrella helps us see what is working. There is total transparency on which campaigns are working and who they are working for. This is a defining factor in what makes the Google environment a great asset to our company."

"The HomeAway business model requires a sophisticated, well integrated solution to assign evidence-based credit to our marketing efforts. Data-Driven Attribution gives us the ability to make confident decisions that deliver positive business results."

"Google Analytics was a vital component of our overall development process. It enabled us to quickly identify areas of needed improvement which would have otherwise limited our potential success once in the market."

"We shared our business goals with OWOX and they helped us to find a solution using Google Analytics Premium, BigQuery and integration with our ERP. It allowed us to send more relevant product recommendations to our consumers. As a result, direct marketing revenue increased by 18%."

"User engagement and consumption of content were two challenges for SFMOMA. E-Nor planned and instrumented a robust Google Analytics configuration and reporting framework which delivered exactly the insights we need to continuously assess how our site’s content is being consumed."

"We constantly monitor the Intelligence Alerts reports; since the web moves at light speed, we want to ensure that we are speaking to people writing about us as soon as they publish."

"Advanced segments have been a huge asset to me in understanding who my visitors are and what they enjoy about our business offering. My parting words of advice are ‘keep on segmenting!"

"Once we could see exactly how many sales were being influenced by our CPC ads, even sales that happened weeks after the ads were seen, we raised our ad budget right away."

"We analyzed our display efforts using Data Driven Attribution. It uncovered growth potential which we would have not seen otherwise. We will definitely continue our focus on this solution."

"The Model Comparison Tool report is tremendously useful. Having both numbers side by side is an incredibly powerful way of analyzing impact. The ability to drill down to a campaign level helps to understand performance further."

"Now that we can target remarketing much more precisely with the help of Google Analytics, we can find a suitable bid price for every user segment."

"Before Google Analytics, our web site was based on the two principles of marketing: booze and guessing. It worked for Don Draper, but we weren’t that smooth. We could never figure out what was working or failing. Google Analytics was easy to install and easy to understand. Our learning curve …

"Google Analytics has given us easy access to comprehensive information on visitor behavior. This has helped us to make informed decisions about improvements for a better customer experience, which has led to an increased conversion rate."

"If you’re running a business based on user logins, I can’t think of any reason to not implement cross-device tracking – the additional insights you get are huge."

"A solid tag management system is essential. Poor tag management solutions will harm your business sooner or later. Google Tag Manager allowed us to cut our development costs, have state-of-theart management of tags, keep our ecommerce site fast and reduce tag errors."