"We did some analysis of brand sales assisted by generic search. The growth we are seeing from this is much higher than we expected; attribution is clearly working for us."
"By integrating Marketo Real-Time Personalization with Google Analytics, we now can run highly effective and more relevant ad campaigns on third-party websites using the same audience segments that proved to work on our own website."
"Before Google Analytics, our web site was based on the two principles of marketing: booze and guessing. It worked for Don Draper, but we weren’t that smooth. We could never figure out what was working or failing. Google Analytics was easy to install and easy to understand. Our learning curve accelerated immediately. We quickly started re-allocating resources to improve our guest experience."
"Data Driven Attribution enabled a much cleaner and more balanced view of our marketing effectiveness. It really showed us where we were driving conversions, and where we needed to invest more."
"Google Analytics is at the core of understanding our customer website journey."
"Thanks to Universal Analytics we can track the iframe on our merchants’ domains and be sure we get all traffic."
"For several years we were paying thousands and thousands of dollars for a complex analytics program that never quite gave us what we needed. With Google Analytics, we were able to access the data that we needed to run LaTienda.com, for free, and have it presented to us in an approachable format that gave us actionable data."
"We had already worked on Web-Marketing projects with Keley Consulting but had focused our investments on affiliate marketing. Thanks to the multi-channel funnels, we learnt that organic search & referrals were both much more important in the conversion path than we thought. We immediately understood that we were missing out on a tremendous potential for growth."
"With this new attribution model our client can now better optimize display, find new opportunities and selectively ramp up online spend as a major source of lead generation in a smarter way than ever before."
"As a company, we now have a much more accurate measure of how display impacts our business, and have a better handle on the cost/benefit analysis of any particular campaign."
"T4G was crucial in the success of the “New Brunswick Finds” campaign. Their knowledge and expertise in Google Analytics allowed us to make quick decisions and appropriate changes required to meet the customers’ expectation."
"We developed a process whereby we use the Google Tag Manager API to eliminate a manual, error-prone process and thus could shift our attention from several low-value tasks to determining how to create a great digital experience for our customers."
"Google Analytics was an essential tool that empowered our team to make informed decisions that influenced the course of our campaign strategy."
"This work has given us a much clearer picture of how our search campaigns perform and allowed us to increase our spend in specific areas where it will give us the most benefit."
"With the click of a button, we had access to the Google Display Network and could easily create campaigns in AdWords with our remarketing lists in Google Analytics. It provided effortless, almost arbitrarily granular remarketing."