"Understanding cross-channel influences was a matter of hunch. Due to how much we invest in digital marketing across all our brands, the lack of tracked insights made me uncomfortable. Multi-Channel Funnels now gives us visibility into how customers reach our site and convert — from all our channels. It allows …

"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."

"Thanks to Universal Analytics we can track the iframe on our merchants’ domains and be sure we get all traffic."

"Google Analytics is at the core of understanding our customer website journey."

"For several years we were paying thousands and thousands of dollars for a complex analytics program that never quite gave us what we needed. With Google Analytics, we were able to access the data that we needed to run LaTienda.com, for free, and have it presented to us in an …

"We had already worked on Web-Marketing projects with Keley Consulting but had focused our investments on affiliate marketing. Thanks to the multi-channel funnels, we learnt that organic search & referrals were both much more important in the conversion path than we thought. We immediately understood that we were missing out …

"With this new attribution model our client can now better optimize display, find new opportunities and selectively ramp up online spend as a major source of lead generation in a smarter way than ever before."

"As a company, we now have a much more accurate measure of how display impacts our business, and have a better handle on the cost/benefit analysis of any particular campaign."

"T4G was crucial in the success of the “New Brunswick Finds” campaign. Their knowledge and expertise in Google Analytics allowed us to make quick decisions and appropriate changes required to meet the customers’ expectation."

"We developed a process whereby we use the Google Tag Manager API to eliminate a manual, error-prone process and thus could shift our attention from several low-value tasks to determining how to create a great digital experience for our customers."

"Google Analytics was an essential tool that empowered our team to make informed decisions that influenced the course of our campaign strategy."

"We did some analysis of brand sales assisted by generic search. The growth we are seeing from this is much higher than we expected; attribution is clearly working for us."

"This work has given us a much clearer picture of how our search campaigns perform and allowed us to increase our spend in specific areas where it will give us the most benefit."

"With the click of a button, we had access to the Google Display Network and could easily create campaigns in AdWords with our remarketing lists in Google Analytics. It provided effortless, almost arbitrarily granular remarketing."

"Google Analytics and LunaMetrics jumpstarted our transition to a decentralized approach to analytics that better serves the distributed network of stakeholders at PBS."