"The Google marketing stack provides us with a unique lens through which we can manage our digital media mix. We are looking forward to utilizing all of the levers available to us in Google’s tech stack."

“With Google Marketing Platform, we achieved our best ROAS within the fastest turnaround time.”

"As a publisher, efficiency in data and analytics is a huge factor in the success of our production process. Data Studio enables us to get real-time insights about our audience and make fast, informed creative decisions."

"Data Driven Attribution enabled a much cleaner and more balanced view of our marketing effectiveness. It really showed us where we were driving conversions, and where we needed to invest more."

"Google Analytics is at the core of understanding our customer website journey."

"Thanks to Universal Analytics we can track the iframe on our merchants’ domains and be sure we get all traffic."

"For several years we were paying thousands and thousands of dollars for a complex analytics program that never quite gave us what we needed. With Google Analytics, we were able to access the data that we needed to run LaTienda.com, for free, and have it presented to us in an …

"We had already worked on Web-Marketing projects with Keley Consulting but had focused our investments on affiliate marketing. Thanks to the multi-channel funnels, we learnt that organic search & referrals were both much more important in the conversion path than we thought. We immediately understood that we were missing out …

"With this new attribution model our client can now better optimize display, find new opportunities and selectively ramp up online spend as a major source of lead generation in a smarter way than ever before."

"As a company, we now have a much more accurate measure of how display impacts our business, and have a better handle on the cost/benefit analysis of any particular campaign."

"T4G was crucial in the success of the “New Brunswick Finds” campaign. Their knowledge and expertise in Google Analytics allowed us to make quick decisions and appropriate changes required to meet the customers’ expectation."

"We developed a process whereby we use the Google Tag Manager API to eliminate a manual, error-prone process and thus could shift our attention from several low-value tasks to determining how to create a great digital experience for our customers."

"Google Analytics was an essential tool that empowered our team to make informed decisions that influenced the course of our campaign strategy."

"We did some analysis of brand sales assisted by generic search. The growth we are seeing from this is much higher than we expected; attribution is clearly working for us."

"This work has given us a much clearer picture of how our search campaigns perform and allowed us to increase our spend in specific areas where it will give us the most benefit."