"If you’re running a business based on user logins, I can’t think of any reason to not implement cross-device tracking – the additional insights you get are huge."

"The Google Analytics 360 and DoubleClick integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition."

"The Model Comparison Tool report is tremendously useful. Having both numbers side by side is an incredibly powerful way of analyzing impact. The ability to drill down to a campaign level helps to understand performance further."

"A solid tag management system is essential. Poor tag management solutions will harm your business sooner or later. Google Tag Manager allowed us to cut our development costs, have state-of-theart management of tags, keep our ecommerce site fast and reduce tag errors."

"Having a dedicated account manager and support team to help us set up how we use Google Analytics gives us all more value out of the product."

"By integrating Marketo Real-Time Personalization with Google Analytics, we now can run highly effective and more relevant ad campaigns on third-party websites using the same audience segments that proved to work on our own website."

"AdMob now constitutes 90% of Eltsoft’s revenue from mobile advertising. Since implementing interstitials in late 2013, the company has sustained cost per thousand impressions (CPM) of $7."

"With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better."

"Google Tag Manager has been very useful so far, cutting our time-to-market on launching new campaigns and media partners, and reducing overhead on IT."

"As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Google Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-level …

"Before Google Tag Manager, we had lots of problems understanding all of the conversions from our AdWords accounts, and that was directly affecting our strategies. Now, we can handle that challenge with as many or as few tags as we want. We’re able to measure all the data we need."

"InfoTrust cleaned up our Google Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs."

"AGIMA Interactive Agency is our long-term partner, helping us grow our profit on the internet and avoid the online pitfalls of the insurance business. It combines quantitative with qualitative research methods, so all our decisions now are data-driven and fully conscious. We have a strong confirmation of success and profit …

"The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive. Not only are our marketing decisions well informed, but our digital content is driven by user experience and engagement. We’re looking forward with enthusiasm and optimism."

"With Google Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom data they might need. Now, we’re better equipped to optimize our digital campaigns than ever."