"The results provided in Optimize 360 are very clear. We can see clearly how our site changes led to increases in carousel clickthrough rates, product detail page views, and cart activity. Tracking revenue and transactions is seamless in Optimize 360 because we can measure our experiments against the goals we’ve already set up in Analytics. That makes it easy to align our testing strategy to our business objectives."
"Google Analytics was a vital component of our overall development process. It enabled us to quickly identify areas of needed improvement which would have otherwise limited our potential success once in the market."
“I love the fact that these banners are able to update in real time, it just makes any adaptations easier if you need to make them and we did in light of the coronavirus. We were able to create and deploy creatives easily by using the synergies across Campaign Manager, Studio, and Display & Video 360. These integrations enabled us to be more efficient, using all these products together on the US OREO campaign helped also decrease production time by 25%.”
"If you’re running a business based on user logins, I can’t think of any reason to not implement cross-device tracking – the additional insights you get are huge."
"A solid tag management system is essential. Poor tag management solutions will harm your business sooner or later. Google Tag Manager allowed us to cut our development costs, have state-of-theart management of tags, keep our ecommerce site fast and reduce tag errors."
"Having a dedicated account manager and support team to help us set up how we use Google Analytics gives us all more value out of the product."
"By integrating Marketo Real-Time Personalization with Google Analytics, we now can run highly effective and more relevant ad campaigns on third-party websites using the same audience segments that proved to work on our own website."
"AdMob now constitutes 90% of Eltsoft’s revenue from mobile advertising. Since implementing interstitials in late 2013, the company has sustained cost per thousand impressions (CPM) of $7."
"With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better."
"Google Tag Manager has been very useful so far, cutting our time-to-market on launching new campaigns and media partners, and reducing overhead on IT."
"As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Google Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-level projects that will continue to propel us forward in our industry."
"Before Google Tag Manager, we had lots of problems understanding all of the conversions from our AdWords accounts, and that was directly affecting our strategies. Now, we can handle that challenge with as many or as few tags as we want. We’re able to measure all the data we need."
"InfoTrust cleaned up our Google Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs."
"AGIMA Interactive Agency is our long-term partner, helping us grow our profit on the internet and avoid the online pitfalls of the insurance business. It combines quantitative with qualitative research methods, so all our decisions now are data-driven and fully conscious. We have a strong confirmation of success and profit growth, and this allows us to continue our collaborative work."
"The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive. Not only are our marketing decisions well informed, but our digital content is driven by user experience and engagement. We’re looking forward with enthusiasm and optimism."