“We were able to centralize all of our data in Google Analytics 360. This allowed us to create Analytics 360 audiences and easily export them into the advertising platforms Groupe Renault uses.”

"Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%."

"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."

"The Google Analytics 360 and DoubleClick integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition."

"We have effectively been using Google Analytics 360 as a soft data management platform, allowing us to reach our audience using first-party data. We have started to link all data connections and share data layers between our tag management solution, Analytics 360, DoubleClick Campaign Manager, and DoubleClick Bid Manager. There …

"The integration of YouTube with Google Analytics 360 remarketing segments allowed us to reach our customers and prospects with the right message at the right time, not only driving awareness and consideration of TalkTalk TV, but driving cost effective sales."

"There is no greater win as a marketer than to be certain you’re finding the right people in the right place at the right time. The results speak for themselves: The marriage between Google Analytics and RSLA insured we were able to deliver the message we wanted to the people …

"By integrating our DoubleClick Bid Manager and AdWords accounts with Google Analytics 360. we made our marketing efforts more efficient, decreasing our costs per transaction in Search while at the same time realizing double-digit gains in our non-branded conversion rates."

"We’re now in the enviable position of having an accurate view at each stage of our customer journey. The Google Analytics 360 solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class …

"Periscopix shared insights that convinced us that the right way forward was to integrate Google Analytics 360 with DoubleClick Bid Manager in order to deliver more targeted advertising and to increase our conversion rates, which was in line with our other marketing tactics. As a result, our conversion rates and …

"With all the data that Optimize 360 puts at our fingertips, we use it daily to build and evolve our customer relationships."

"By reducing waste and helping us to optimize our cross-channel programs, we delivered 19% more conversions and lowered the overall cost per conversion by 27%."

"Understanding the customer journey is critical. Success is when the strategy makes sense at every step—from researching and shopping to locating a dealer, initiating a test drive, and buying that car."

"It’s important to give freedom to everyone. You need to allow every specialist and expert in the company to think about data."

"Data Studio enabled our team to present data like never before! We are now sharing website metrics with our global team and executive leaders. Data Studio allowed them to see everything that’s happening on our website at any time without the need to learn complicated segments or filters. Genesys is …