121 Google Analytics Solutions Testimonials

"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We avoid waste by only building things our customers really want or need."

"It’s important to give freedom to everyone. You need to allow every specialist and expert in the company to think about data."

"By integrating Marketo Real-Time Personalization with Google Analytics, we now can run highly effective and more relevant ad campaigns on third-party websites using the same audience segments that proved to work on our own website."

"We have effectively been using Google Analytics 360 as a soft data management platform, allowing us to reach our audience using first-party data. We have started to link all data connections and share data layers between our tag management solution, Analytics 360, DoubleClick Campaign Manager, and DoubleClick Bid Manager. There are benefits of a unified data view, such as de-duplication across multiple platforms, global frequency capping through programmatic and data integrity, since less fragmentation makes for smarter reporting."

"The integration of YouTube with Google Analytics 360 remarketing segments allowed us to reach our customers and prospects with the right message at the right time, not only driving awareness and consideration of TalkTalk TV, but driving cost effective sales."

"There is no greater win as a marketer than to be certain you’re finding the right people in the right place at the right time. The results speak for themselves: The marriage between Google Analytics and RSLA insured we were able to deliver the message we wanted to the people we wanted."

"By integrating our DoubleClick Bid Manager and AdWords accounts with Google Analytics 360. we made our marketing efforts more efficient, decreasing our costs per transaction in Search while at the same time realizing double-digit gains in our non-branded conversion rates."

"We’re now in the enviable position of having an accurate view at each stage of our customer journey. The Google Analytics 360 solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service."

"Periscopix shared insights that convinced us that the right way forward was to integrate Google Analytics 360 with DoubleClick Bid Manager in order to deliver more targeted advertising and to increase our conversion rates, which was in line with our other marketing tactics. As a result, our conversion rates and traffic from real-time bidding have improved drastically."

"With all the data that Optimize 360 puts at our fingertips, we use it daily to build and evolve our customer relationships."

"By reducing waste and helping us to optimize our cross-channel programs, we delivered 19% more conversions and lowered the overall cost per conversion by 27%."

"Understanding the customer journey is critical. Success is when the strategy makes sense at every step—from researching and shopping to locating a dealer, initiating a test drive, and buying that car."

"Data Studio enabled our team to present data like never before! We are now sharing website metrics with our global team and executive leaders. Data Studio allowed them to see everything that’s happening on our website at any time without the need to learn complicated segments or filters. Genesys is making business decisions faster and smarter. Definitely a game changer for us."

"We’re about six months into this program and we are seeing great results ... I was able to use some of the data we’ve been collecting to make different decisions than I would have last year."

"This behavior shows us that it pays off to invest more budget in search and to ramp up certain keywords. The opportunities are completely different from what they would be if we just focused on the last click before a conversion. When people start their search, they’re often on the go and using their smartphone. But the final acquisition is still often made with a desktop PC."