"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."

"Optimize 360 and Analytics 360 make testing easy for us. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line."

“We’ve made strides in connecting all of our Google Marketing Platform products to have a full view of our marketing efforts."

"The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive. Not only are our marketing decisions well informed, but our digital content is driven by user experience and engagement. We’re looking forward with enthusiasm and optimism."

"With Google Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom data they might need. Now, we’re better equipped to optimize our digital campaigns than ever."

"With the Google Tag Manager solution in place, we can deploy tags much faster and with far fewer resources. Therefore, the revenue justification can be smaller and we’re able to test new channels more frequently and with greater speed."

"We have a wealth of data around the attributes and behaviors of someone who might benefit from what 1stdibs is doing. That means we can adjust our media plan to deliver the right message to the right person at just the right time and really be effective with our marketing …

"You only need to look at the growth of our data and analytics team— which has quadrupled in the past year—to see what a critical role data now plays in our business. We just continue to unlock more and more value from our digital data assets."

"Event tracking via Google Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past."

"The insight is incredible. Being able to track an individual new user—from their first exposure to our brand all the way through purchase, in exact detail—is a luxury we now could not live without. It completely removes personal opinion from the decision-making process and forces us to be data-driven marketers."

"Google Analytics 360 combined with Google Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Google Analytics 360."

"Allotting the same digital budget as 2015, we made dramatic shifts in media spend using the new data derived from the integration,” Edward says. “In the first five months of 2016, we saw a 25% increase in digital conversions compared to the same time in 2015.” Going forward, he says …

"Users have multiple ways of engaging with Reebonz to sell and buy products. Understanding how our advertising can best target users working across devices is an important step in Reebonz’ marketing strategy. Our work with Google, Sparkline and Performics helped us understand this shift and act on it. With over …

"We decided to start sending our offline purchases to our Analytics 360 account to connect these purchases to existing journeys. This illuminated which online research pathways finally led to a sale, whether online or offline."

"Since we set up our Google Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately."