121 Google Analytics Solutions Testimonials

"Since we set up our Google Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately."

"Having all of our data under one umbrella helps us see what is working. There is total transparency on which campaigns are working and who they are working for. This is a defining factor in what makes the Google environment a great asset to our company."

“The challenge for us was that our offline insights, for example which visits were resulting in car sales at the dealership, were in Salesforce Sales Cloud. And the insights we were using to build audiences to reach people online were in Google Analytics 360. We did not have a way to connect these two platforms and share insights between them."

"Google Tag Manager 360 centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT."

"We have nearly 6 million members, work with over 1000 brand partners and launch 20 to 30 new online events every day. Using last click measurement, 90% of our advertising conversions were missed."

"The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources."

"Optimize 360 and Analytics 360 make testing easy for us. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line."

"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We avoid waste by only building things our customers really want or need."

"Google Analytics 360 is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Analytics 360 gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business questions. These questions even go beyond the scope of the digital channel. Analytics 360 is allowing our team to discover and create a center of excellence ... insights gathered about our customers’ behaviors and preferences bring meaningful changes to our digital campaign and customer engagement strategies."

"Data Studio has helped airBaltic undergo a digital revolution."

"As a publisher, efficiency in data and analytics is a huge factor in the success of our production process. Data Studio enables us to get real-time insights about our audience and make fast, informed creative decisions."

"The results provided in Optimize 360 are very clear. We can see clearly how our site changes led to increases in carousel clickthrough rates, product detail page views, and cart activity. Tracking revenue and transactions is seamless in Optimize 360 because we can measure our experiments against the goals we’ve already set up in Analytics. That makes it easy to align our testing strategy to our business objectives."

"Google Optimize 360 empowered us to run experiments with over 20 different variations simultaneously. Additionally, with its strong algorithm, we found the optimal combination quickly. After seeing a 22% increase in Flex sales, we were able to scale the winning variation to all users in just few hours."

"Google Optimize makes our lives easier. Of course we will continue to use Google products to improve our website and to know our visitors better."

"With Attribution 360, we’re finally making the connection between TV and digital. We’ve got a measurement framework for television that we never, never had before."