"We’ve been very pleased with the results that were realized using data import in Google Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services."

"Event tracking via Google Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past."

“Campaign Manager 360 allows our creative and media teams to be more efficient because they can easily build creatives through Studio and then run media across YouTube and Display & Video 360. There is also minimal data loss because everything is integrated under one platform.”

"Google Tag Manager 360 centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT."

"We have nearly 6 million members, work with over 1000 brand partners and launch 20 to 30 new online events every day. Using last click measurement, 90% of our advertising conversions were missed."

"The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources."

"Optimize 360 and Analytics 360 make testing easy for us. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line."

"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We …

"Google Analytics 360 is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Analytics 360 gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business …

"Data Studio has helped airBaltic undergo a digital revolution."

"As a publisher, efficiency in data and analytics is a huge factor in the success of our production process. Data Studio enables us to get real-time insights about our audience and make fast, informed creative decisions."

"The results provided in Optimize 360 are very clear. We can see clearly how our site changes led to increases in carousel clickthrough rates, product detail page views, and cart activity. Tracking revenue and transactions is seamless in Optimize 360 because we can measure our experiments against the goals we’ve …

"Google Optimize 360 empowered us to run experiments with over 20 different variations simultaneously. Additionally, with its strong algorithm, we found the optimal combination quickly. After seeing a 22% increase in Flex sales, we were able to scale the winning variation to all users in just few hours."

"Google Optimize makes our lives easier. Of course we will continue to use Google products to improve our website and to know our visitors better."

"With Attribution 360, we’re finally making the connection between TV and digital. We’ve got a measurement framework for television that we never, never had before."