"Companies spend a lot of money on marketing, it’s difficult to understand which dollars are working and which dollars aren’t. The Google Analytics 360 Suite allows you to actually understand which half is working."

"Understanding the customer journey is critical. Success is when the strategy makes sense at every step—from researching and shopping to locating a dealer, initiating a test drive, and buying that car."

“Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative.”

"This behavior shows us that it pays off to invest more budget in search and to ramp up certain keywords. The opportunities are completely different from what they would be if we just focused on the last click before a conversion. When people start their search, they’re often on the …

"Google Tag Manager 360 centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT."

"We have nearly 6 million members, work with over 1000 brand partners and launch 20 to 30 new online events every day. Using last click measurement, 90% of our advertising conversions were missed."

"The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources."

"Optimize 360 and Analytics 360 make testing easy for us. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line."

"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We …

"Google Analytics 360 is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Analytics 360 gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business …

"Data Studio has helped airBaltic undergo a digital revolution."

"As a publisher, efficiency in data and analytics is a huge factor in the success of our production process. Data Studio enables us to get real-time insights about our audience and make fast, informed creative decisions."

"The results provided in Optimize 360 are very clear. We can see clearly how our site changes led to increases in carousel clickthrough rates, product detail page views, and cart activity. Tracking revenue and transactions is seamless in Optimize 360 because we can measure our experiments against the goals we’ve …

"Google Optimize 360 empowered us to run experiments with over 20 different variations simultaneously. Additionally, with its strong algorithm, we found the optimal combination quickly. After seeing a 22% increase in Flex sales, we were able to scale the winning variation to all users in just few hours."

"Google Optimize makes our lives easier. Of course we will continue to use Google products to improve our website and to know our visitors better."