121 Google Analytics Solutions Testimonials

"We’ve been very pleased with the results that were realized using data import in Google Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services."

"DCO has historically been focused on heavily conversion based campaigns, because brands usually just test different calls to actions, the US OREO Clocks campaign was a perfect example of how creative, media, data and tech scaled a highly nuanced, insights driven campaign that drove brand awareness while also beating brand benchmarks."

“With Google Marketing Platform, we achieved our best ROAS within the fastest turnaround time.”

"This behavior shows us that it pays off to invest more budget in search and to ramp up certain keywords. The opportunities are completely different from what they would be if we just focused on the last click before a conversion. When people start their search, they’re often on the go and using their smartphone. But the final acquisition is still often made with a desktop PC."

"Google Tag Manager 360 centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT."

"We have nearly 6 million members, work with over 1000 brand partners and launch 20 to 30 new online events every day. Using last click measurement, 90% of our advertising conversions were missed."

"The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources."

"Optimize 360 and Analytics 360 make testing easy for us. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line."

"We build prototypes of accepted test hypotheses in our A/B testing tool. Building prototypes with our conversion rate optimization team instead of our regular development team ensures that our scarce resources are not burdened by developments that are not yet validated. We focus on validated ideas that bring relevance. We avoid waste by only building things our customers really want or need."

"Google Analytics 360 is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Analytics 360 gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business questions. These questions even go beyond the scope of the digital channel. Analytics 360 is allowing our team to discover and create a center of excellence ... insights gathered about our customers’ behaviors and preferences bring meaningful changes to our digital campaign and customer engagement strategies."

"Data Studio has helped airBaltic undergo a digital revolution."

"As a publisher, efficiency in data and analytics is a huge factor in the success of our production process. Data Studio enables us to get real-time insights about our audience and make fast, informed creative decisions."

"The results provided in Optimize 360 are very clear. We can see clearly how our site changes led to increases in carousel clickthrough rates, product detail page views, and cart activity. Tracking revenue and transactions is seamless in Optimize 360 because we can measure our experiments against the goals we’ve already set up in Analytics. That makes it easy to align our testing strategy to our business objectives."

"Google Optimize 360 empowered us to run experiments with over 20 different variations simultaneously. Additionally, with its strong algorithm, we found the optimal combination quickly. After seeing a 22% increase in Flex sales, we were able to scale the winning variation to all users in just few hours."

"Google Optimize makes our lives easier. Of course we will continue to use Google products to improve our website and to know our visitors better."