121 Google Analytics Solutions Testimonials

“The Taiwan Luxury Division is one of the most advanced users of data and technology at L’Oréal.”

"This behavior shows us that it pays off to invest more budget in search and to ramp up certain keywords. The opportunities are completely different from what they would be if we just focused on the last click before a conversion. When people start their search, they’re often on the go and using their smartphone. But the final acquisition is still often made with a desktop PC."

"We look at things like bounce rate and time on site — very simple, rudimentary metrics, but at least we know if bounce rate is low and time on site is high, then we are driving quality traffic. Obviously we can look at things like CPC that are closer to BookIt’s goals, but we use these softer metrics as a proxy for the top of the funnel to ensure that we have quality volume."

“We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties.”

“When you are a cutting-edge brand with a great story to tell, you need to look for innovative ways to reach consumers.“

“We needed a holistic view of all our prospects in order to offer them the most relevant products and services.”

“Because of this analysis, the Incubeta team was able to better understand the journey of Banco Azteca’s prospective customers and this enabled us to advise Banco Azteca on potential site experiences it could build."

“Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship.”

“What I'm really excited about is, in a world where everything changes all the time, we are still in a great place to leverage the first-party data. With Google Marketing Platform, we can continue reaching our consumers, having conversations with them instead of just shouting marketing messages at them and keep building our business and putting more people in these products that they'll love.”

“I’m so pleased by everything we’ve accomplished from working so closely with Google and very much look forward to continuing to drive growth as travel demands return.”

“With Google Marketing Platform, we achieved our best ROAS within the fastest turnaround time.”

“Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative.”

“What is unique about our customers in Asia is that they are digitally savvy and often online, so to support our growth in Asia, we spend much of our marketing budget to connect and engage with them online.”

“Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past.”

“Campaign Manager 360 allows our creative and media teams to be more efficient because they can easily build creatives through Studio and then run media across YouTube and Display & Video 360. There is also minimal data loss because everything is integrated under one platform.”