“I love the fact that these banners are able to update in real time, it just makes any adaptations easier if you need to make them and we did in light of the coronavirus. We were able to create and deploy creatives easily by using the synergies across Campaign Manager, …

"It’s important to give freedom to everyone. You need to allow every specialist and expert in the company to think about data."

"Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%."

“We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties.”

“When you are a cutting-edge brand with a great story to tell, you need to look for innovative ways to reach consumers.“

“We needed a holistic view of all our prospects in order to offer them the most relevant products and services.”

“Because of this analysis, the Incubeta team was able to better understand the journey of Banco Azteca’s prospective customers and this enabled us to advise Banco Azteca on potential site experiences it could build."

“Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship.”

“What I'm really excited about is, in a world where everything changes all the time, we are still in a great place to leverage the first-party data. With Google Marketing Platform, we can continue reaching our consumers, having conversations with them instead of just shouting marketing messages at them and …

“I’m so pleased by everything we’ve accomplished from working so closely with Google and very much look forward to continuing to drive growth as travel demands return.”

“With Google Marketing Platform, we achieved our best ROAS within the fastest turnaround time.”

“Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative.”

“What is unique about our customers in Asia is that they are digitally savvy and often online, so to support our growth in Asia, we spend much of our marketing budget to connect and engage with them online.”

“The Taiwan Luxury Division is one of the most advanced users of data and technology at L’Oréal.”

“Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past.”