“We were able to centralize all of our data in Google Analytics 360. This allowed us to create Analytics 360 audiences and easily export them into the advertising platforms Groupe Renault uses.”

"We’re now in the enviable position of having an accurate view at each stage of our customer journey. The Google Analytics 360 solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class …

"Now that we can target remarketing much more precisely with the help of Google Analytics, we can find a suitable bid price for every user segment."

“When you are a cutting-edge brand with a great story to tell, you need to look for innovative ways to reach consumers.“

“We needed a holistic view of all our prospects in order to offer them the most relevant products and services.”

“Because of this analysis, the Incubeta team was able to better understand the journey of Banco Azteca’s prospective customers and this enabled us to advise Banco Azteca on potential site experiences it could build."

“Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship.”

“What I'm really excited about is, in a world where everything changes all the time, we are still in a great place to leverage the first-party data. With Google Marketing Platform, we can continue reaching our consumers, having conversations with them instead of just shouting marketing messages at them and …

“I’m so pleased by everything we’ve accomplished from working so closely with Google and very much look forward to continuing to drive growth as travel demands return.”

“With Google Marketing Platform, we achieved our best ROAS within the fastest turnaround time.”

“Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative.”

“What is unique about our customers in Asia is that they are digitally savvy and often online, so to support our growth in Asia, we spend much of our marketing budget to connect and engage with them online.”

“The Taiwan Luxury Division is one of the most advanced users of data and technology at L’Oréal.”

“Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past.”

“Campaign Manager 360 allows our creative and media teams to be more efficient because they can easily build creatives through Studio and then run media across YouTube and Display & Video 360. There is also minimal data loss because everything is integrated under one platform.”