"Having all of our data under one umbrella helps us see what is working. There is total transparency on which campaigns are working and who they are working for. This is a defining factor in what makes the Google environment a great asset to our company."

"In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need."

“I love the fact that these banners are able to update in real time, it just makes any adaptations easier if you need to make them and we did in light of the coronavirus. We were able to create and deploy creatives easily by using the synergies across Campaign Manager, …

"DCO has historically been focused on heavily conversion based campaigns, because brands usually just test different calls to actions, the US OREO Clocks campaign was a perfect example of how creative, media, data and tech scaled a highly nuanced, insights driven campaign that drove brand awareness while also beating brand …

“The challenge for us was that our offline insights, for example which visits were resulting in car sales at the dealership, were in Salesforce Sales Cloud. And the insights we were using to build audiences to reach people online were in Google Analytics 360. We did not have a way …

“We were able to centralize all of our data in Google Analytics 360. This allowed us to create Analytics 360 audiences and easily export them into the advertising platforms Groupe Renault uses.”

“We’ve made strides in connecting all of our Google Marketing Platform products to have a full view of our marketing efforts."

“When we found out we could build a machine learning model in BigQuery using our first-party data from our Analytics 360 account, we saw the potential that could bring in driving added efficiencies."

“We want to make that process scalable and affordable."

"We look at things like bounce rate and time on site — very simple, rudimentary metrics, but at least we know if bounce rate is low and time on site is high, then we are driving quality traffic. Obviously we can look at things like CPC that are closer to …

"The Google marketing stack provides us with a unique lens through which we can manage our digital media mix. We are looking forward to utilizing all of the levers available to us in Google’s tech stack."

"With this integration we embraced a new data-driven programmatic strategy. Over the last 18 months, we’ve been able to revolutionize the way we plan, measure, and optimize, and we’re very satisfied with the results we’ve reached by leveraging Display & Video 360 and Analytics 360."

"Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%."