121 Google Analytics Solutions Testimonials

“We needed a holistic view of all our prospects in order to offer them the most relevant products and services.”

"AGIMA Interactive Agency is our long-term partner, helping us grow our profit on the internet and avoid the online pitfalls of the insurance business. It combines quantitative with qualitative research methods, so all our decisions now are data-driven and fully conscious. We have a strong confirmation of success and profit growth, and this allows us to continue our collaborative work."

"The Google marketing stack provides us with a unique lens through which we can manage our digital media mix. We are looking forward to utilizing all of the levers available to us in Google’s tech stack."

“I love the fact that these banners are able to update in real time, it just makes any adaptations easier if you need to make them and we did in light of the coronavirus. We were able to create and deploy creatives easily by using the synergies across Campaign Manager, Studio, and Display & Video 360. These integrations enabled us to be more efficient, using all these products together on the US OREO campaign helped also decrease production time by 25%.”

"DCO has historically been focused on heavily conversion based campaigns, because brands usually just test different calls to actions, the US OREO Clocks campaign was a perfect example of how creative, media, data and tech scaled a highly nuanced, insights driven campaign that drove brand awareness while also beating brand benchmarks."

“The challenge for us was that our offline insights, for example which visits were resulting in car sales at the dealership, were in Salesforce Sales Cloud. And the insights we were using to build audiences to reach people online were in Google Analytics 360. We did not have a way to connect these two platforms and share insights between them."

“We were able to centralize all of our data in Google Analytics 360. This allowed us to create Analytics 360 audiences and easily export them into the advertising platforms Groupe Renault uses.”

“We’ve made strides in connecting all of our Google Marketing Platform products to have a full view of our marketing efforts."

“When we found out we could build a machine learning model in BigQuery using our first-party data from our Analytics 360 account, we saw the potential that could bring in driving added efficiencies."

“We want to make that process scalable and affordable."

"We look at things like bounce rate and time on site — very simple, rudimentary metrics, but at least we know if bounce rate is low and time on site is high, then we are driving quality traffic. Obviously we can look at things like CPC that are closer to BookIt’s goals, but we use these softer metrics as a proxy for the top of the funnel to ensure that we have quality volume."

"With this integration we embraced a new data-driven programmatic strategy. Over the last 18 months, we’ve been able to revolutionize the way we plan, measure, and optimize, and we’re very satisfied with the results we’ve reached by leveraging Display & Video 360 and Analytics 360."

"Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%."