63 Dealertrack Testimonials

"We transitioned from another DMS provider, where you had to memorize all the numbers for the different screens. With Dealertrack, it’s point-and-click and easy-to-use. It’s self-explanatory."

"I trust Dealertrack because anytime I’ve had something that didn’t go the way I thought it was going to go, I have a person that I reach out to, not a phone bank."

“It’s a 21st century way to go about purchasing a vehicle. The experience we’ve created and feedback we’ve received is tremendous.”

“There is always a fear of change when switching to a new DMS provider. Switching from one DMS provider to another DMS provider can be very challenging, unless you’re switching to Dealertrack.”

"If we don’t invest in technology, the market passes us by. It’s critical that our staff has the tools that they need to help answer client questions. That’s where the technology comes in. Dealertrack provides us a very easy to use, simple solution."

"The switch to Dealertrack enabled us to really organize the way we thought about (our) business. Switching over was kind of like cleaning out the garage, taking everything out, blowing out the cobwebs, and putting it back the way (we) wanted to put it back."

"Dealertrack really seems to understand what’s important to our business and is on top of finding ways to make our lives easier. The flexibility of the Dealertrack DMS lets us do business our way and continue to drive success in our 50th anniversary year and beyond."

“We love having our Dealertrack DMS Performance Manager. He brings a lot of value to the table—from real world experience and his ability to think outside the box to helping us with campaigns, finding gains, and reviewing analytics. He helps us strategize how to capitalize on more opportunities and bring us more profit.”

"The great thing about Dealertrack eMenu for iPad® is that I can use it anywhere."

“Effective technology does two things really well. First, it improves operational efficiency. And in doing that, it empowers us to create an optimal car-buying experience.”

“Thanks to Dealertrack, we go into deals with confidence that every salesperson will cover the required aspects for compliance with federal regulations. By integrating it into our workflow, we make sure that we’re doing what we need to do – when we need to do it.”

"The transition to Dealertrack DMS was well worth the effort. Our lead implementer was fantastic in assisting us with the launch. Now, we have much cleaner data, and I would do it again in a heartbeat if I had to."

“We’ve got a lot of Cox [Automotive] products already. When you keep in the Cox family and you merge with third-party integrations, it is so much more streamlined and easier. I would tell people out there looking to make DMS changes, the best advice I can give is it’s not always about the money. It’s listening to your team.”

"If someone was looking to make a switch, I would tell them look at more than just the switching anxiety, because you can work through that. You can have a great partnership with Dealertrack to help get you where you need to go. It is hard, but I don’t think it’s as scary as it may seem like it could be.”

“The customer’s perception of the speed of the process is changing. If customers are apprehensive and nervous and want out of your office as quickly as possible, it’s probably because you didn’t answer their questions. They want a better experience, not necessarily a faster experience. That’s what we’re giving them now, and our improved CSI scores prove we’re on to something. If you’re not using Dealertrack’s eMenu for iPad, you should be. It is what the customer is demanding at this point.”