Dealertrack

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Read 63 Dealertrack reviews and testimonials from customers, explore 42 case studies and customer success stories, and watch 40 customer videos to see why companies chose Dealertrack as their Automotive Dealer Management Software

Dealertrack provides market leading digital solutions for automotive retail. Their unique ability to combine dealer perspectives, consumer insights, and technologist-fueled innovations has helped them create a marketing, sales, and operations platform that—together with the largest online credit application in North America—is enabling the transformation of one of the world’s most important and dynamic industries.

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Customer Rating Review Scorebased on 2314 reference ratings
4.8/5.0 (2314)
  • Market Leader 2025 2025
    Winter 2025Market LeaderAutomotive Dealer Management Software

Featured Testimonials

  • “A DMS is a such a critical part of the dealership, and choosing Dealertrack DMS was a no brainer. But the number one thing for me, hands down, is the fact that Dealertrack DMS comes with a Performance Manager.”

  • “Dealertrack technology and integration far outweighs others that I’ve seen or used in the past.”

  • "If you’re not with Dealertrack, it’s only because you haven’t tried it. The system and the people are phenomenal, and they actually do what they say they are going to do. You can’t get that anywhere else."

Featured Case Studies

  • Team Nissan accesses real-time business intelligence to improve sales

  • Motorcars of cleveland easily ties multiple locations together

  • O’Neill Honda looked to Digital Retailing for greater customer engagement

Featured Customer Videos

Additional Dealertrack Information & Resources

Read Dealertrack Reviews, Testimonials & Customer References from 63 real Dealertrack customers.

Browse Dealertrack Case Studies, Customer Success Stories, & Customer References from 42 businesses that use Dealertrack.

Watch Dealertrack Customer Videos to learn why 40 businesses chose Dealertrack.