43 Datorama Testimonials

“We’ve derived great value from Datorama. The flexibility of the platform allows us to get any type of information our teams and clients need integrated quickly. From there we can totally customize our reporting and analytics views off the shelf. We can drag and drop pacing goals or any visualizations we need to help tell stories with our data so clients can understand and see value. It’s a much easier way to work on our end and because it’s so turnkey for our needs and our clients needs– it’s helped us scale our expertise to help more clients, in more ways. That grows our business.”

“For me, the number one thing was picking a partner with expertise with media and marketing data, specifically. The other companies we considered were OK and had nice technology but they didn’t speak with the authority the Datorama team did. Not only understanding the industry and business, but having a point of view of how it can and should be done. This, combined with having the right technology, made Datorama the clear choice. We had seen first hand how challenging data integration is for marketing — Datorama’s technology is a smarter approach to connecting and unifying data. This combination is key to our success.”

"We never thought we'd be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately."

“With Datorama, we are much more in control of telling the story in terms of prospects. With forecasting, we have the ability to run different scenarios and the data is so much clearer than in spreadsheets. We can also see the effects of marketing campaigns now, with much more granular analyses. It’s easy to see if campaigns are over- or under-performing and course correct.”

"It's like something out of J.K. Rowling's imagination. Being able to optimize every marketing investment, across 1000's campaigns, and dozens of platforms, with a single click is beyond productive, it's magical. The Action Center, and the algorithms we've developed around it, have accelerated our ability to activate smarter marketing decisions, at unprecedented scale and speed."

"Datorama Genius helps us quickly cut to the cause of spikes or dips in key KPIs. If there’s been a spike, we can easily see which asset or channel is responsible and potentially make a decision to downweight that asset/channel, try to find new audiences who may be more engaged, or ultimately remove the asset/channel from the plan and redirect our budget to lines that are driving more efficient engagement."

“The ability to make smarter recommendations very quickly for our clients allows them to respond to their management more effectively. This leads to better results for their business and better satisfaction for our clients, thereby strengthening our relationship with them.”

“Traditionally, our other partner platforms have lagged under our heavy use. On any given week, we have thousands of conversions from the thousands of pieces of creative we’re running. This heavy load doesn’t seem to faze Datorama in the slightest.”

“This was a big leap for us. With Datorama, we were able to incorporate more data and metrics, providing more access and transparency for our clients and thus building trust and integrity for Mogo. Now we’re at the next level, helping answer the ‘who’ and ‘what’ of consumer consumption.”

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

“Now we’re rolling out a comprehensive training strategy that will help our marketers on the frontline become more data driven by putting their actual data to use.”

“Compared to other tools, we see much more efficient data modeling, so we can bring in data really quickly with all of the [API] connectors. We can work with the data in the platform without being forced to use other solutions.”

“Now analysts have time to actually analyze data and bring context to develop a story. We can now provide insightful recommendations to the client in almost real time."

“With data and the customer at the heart of what we do, our Datorama dashboards are now truly the beating heart of the agency.”

“Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack. Most importantly we can manage this ourselves. That foundation has allowed us to solve the underlying challenge of scaling the right dashboards, KPIs, and insights across our thousands of client campaigns we run every month. Datorama is the data-driven answer to high-velocity marketing at scale.”