43 Datorama Testimonials

"Datorama empowers us to scale our offering across strategic partners while allowing our clients to incorporate our verification data into key components of their campaign reporting and optimization. Together with Datorama, we’re pushing the industry towards a universal baseline of transparency to benefit the entire ecosystem."

“Now analysts have time to actually analyze data and bring context to develop a story. We can now provide insightful recommendations to the client in almost real time."

"A single system of record for all of our marketing data has allowed us to gain an accurate, holistic view of our performance to share with important stakeholders. And with time savings, the team is ultimately able to better optimize campaign results through data-driven insights and by measuring the effectiveness of our ad strategies. This has allowed us to grow and maintain loyalty across our valued member base."

“We wanted to know what was working well, what wasn’t and how different channels interact so we could make smarter decisions. It was time to upgrade."

“We were amazed how quickly we could connect our client’s media channel data, analyse and act on the data all in real-time, With Datorama as our partner we believe we offer a media analytics IP that is best in market.”

“Datorama has made a significant impact on our business. Our teams are now spending their time providing smart recommendations to our clients and we’re now more agile than ever to respond to new opportunities. That means happier clients and growth for our business.”

“With Datorama, we are much more in control of telling the story in terms of prospects. With forecasting, we have the ability to run different scenarios and the data is so much clearer than in spreadsheets. We can also see the effects of marketing campaigns now, with much more granular analyses. It’s easy to see if campaigns are over- or under-performing and course correct.”

"It's like something out of J.K. Rowling's imagination. Being able to optimize every marketing investment, across 1000's campaigns, and dozens of platforms, with a single click is beyond productive, it's magical. The Action Center, and the algorithms we've developed around it, have accelerated our ability to activate smarter marketing decisions, at unprecedented scale and speed."

"Datorama Genius helps us quickly cut to the cause of spikes or dips in key KPIs. If there’s been a spike, we can easily see which asset or channel is responsible and potentially make a decision to downweight that asset/channel, try to find new audiences who may be more engaged, or ultimately remove the asset/channel from the plan and redirect our budget to lines that are driving more efficient engagement."

“The ability to make smarter recommendations very quickly for our clients allows them to respond to their management more effectively. This leads to better results for their business and better satisfaction for our clients, thereby strengthening our relationship with them.”

“Traditionally, our other partner platforms have lagged under our heavy use. On any given week, we have thousands of conversions from the thousands of pieces of creative we’re running. This heavy load doesn’t seem to faze Datorama in the slightest.”

“This was a big leap for us. With Datorama, we were able to incorporate more data and metrics, providing more access and transparency for our clients and thus building trust and integrity for Mogo. Now we’re at the next level, helping answer the ‘who’ and ‘what’ of consumer consumption.”

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

“Now we’re rolling out a comprehensive training strategy that will help our marketers on the frontline become more data driven by putting their actual data to use.”

“Compared to other tools, we see much more efficient data modeling, so we can bring in data really quickly with all of the [API] connectors. We can work with the data in the platform without being forced to use other solutions.”