43 Datorama Testimonials

“We’ve derived great value from Datorama. The flexibility of the platform allows us to get any type of information our teams and clients need integrated quickly. From there we can totally customize our reporting and analytics views off the shelf. We can drag and drop pacing goals or any visualizations we need to help tell stories with our data so clients can understand and see value. It’s a much easier way to work on our end and because it’s so turnkey for our needs and our clients needs– it’s helped us scale our expertise to help more clients, in more ways. That grows our business.”

“Datorama has put us on the path to full automation. We’ve programmed our processes, helping us cleanse all our data, report on all our campaigns, and calculate and improve on our KPIs. Now, instead of spending our time copying, cleaning, and formatting reports, we can conduct advanced analytics to truly optimize our campaigns."

“Datorama makes sure that you’re aligned upfront with all of your marketing leaders, you’re collaborating and you’re making decisions in real time.”

"We were still spending a lot of time surfacing the ‘what’ and not spending enough time on the ‘why’."

"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."

"We characterize our approach as find, acquire, and grow. Datorama helps with the growth aspect. In order to be a true growth marketer you need to understand your campaigns and the consumers you are reaching in a deep and descriptive way."

“Datorama has enabled us to be incredibly autonomous in the organization. It’s both frontend and backend, and allows us to operate independently without being dependent on engineering resources.”