43 Datorama Testimonials

“With Datorama, we are much more in control of telling the story in terms of prospects. With forecasting, we have the ability to run different scenarios and the data is so much clearer than in spreadsheets. We can also see the effects of marketing campaigns now, with much more granular analyses. It’s easy to see if campaigns are over- or under-performing and course correct.”

“Datorama has changed the way we operate as an organization and has truly transformed the way we go to market as a business. We are thrilled with the platform, and we couldn’t have made a better decision.”

“Now we’re rolling out a comprehensive training strategy that will help our marketers on the frontline become more data driven by putting their actual data to use.”

"We were still spending a lot of time surfacing the ‘what’ and not spending enough time on the ‘why’."

"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."

"We characterize our approach as find, acquire, and grow. Datorama helps with the growth aspect. In order to be a true growth marketer you need to understand your campaigns and the consumers you are reaching in a deep and descriptive way."

“Datorama has enabled us to be incredibly autonomous in the organization. It’s both frontend and backend, and allows us to operate independently without being dependent on engineering resources.”