43 Datorama Testimonials

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

“For me, the number one thing was picking a partner with expertise with media and marketing data, specifically. The other companies we considered were OK and had nice technology but they didn’t speak with the authority the Datorama team did. Not only understanding the industry and business, but having a point of view of how it can and should be done. This, combined with having the right technology, made Datorama the clear choice. We had seen first hand how challenging data integration is for marketing — Datorama’s technology is a smarter approach to connecting and unifying data. This combination is key to our success.”

“The ability to make smarter recommendations very quickly for our clients allows them to respond to their management more effectively. This leads to better results for their business and better satisfaction for our clients, thereby strengthening our relationship with them.”

"We were still spending a lot of time surfacing the ‘what’ and not spending enough time on the ‘why’."

"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."

"We characterize our approach as find, acquire, and grow. Datorama helps with the growth aspect. In order to be a true growth marketer you need to understand your campaigns and the consumers you are reaching in a deep and descriptive way."

“Datorama has enabled us to be incredibly autonomous in the organization. It’s both frontend and backend, and allows us to operate independently without being dependent on engineering resources.”