43 Datorama Testimonials

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

"The new Datorama Marketplace will allow us to access ready-made marketing solutions that are user-friendly and instantly deployable. Specifically, we’re looking forward to tapping into the power of Salesforce apps to uncover new performance data and gain faster insights to improve our campaigns."

"We never thought we'd be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately."

"We were still spending a lot of time surfacing the ‘what’ and not spending enough time on the ‘why’."

"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."

"We characterize our approach as find, acquire, and grow. Datorama helps with the growth aspect. In order to be a true growth marketer you need to understand your campaigns and the consumers you are reaching in a deep and descriptive way."

“Datorama has enabled us to be incredibly autonomous in the organization. It’s both frontend and backend, and allows us to operate independently without being dependent on engineering resources.”