“We initially built out integrations and API connections with our vendors, but most publishers in the space – 70% or more – don’t have sophisticated systems to support us. To accomplish data integration at a larger scale would have eventually consumed a significant portion of our team’s bandwidth.”

"We characterize our approach as find, acquire, and grow. Datorama helps with the growth aspect. In order to be a true growth marketer you need to understand your campaigns and the consumers you are reaching in a deep and descriptive way."

“We wanted to know what was working well, what wasn’t and how different channels interact so we could make smarter decisions. It was time to upgrade."

“With data and the customer at the heart of what we do, our Datorama dashboards are now truly the beating heart of the agency.”

“Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack. …

“Datorama has put us on the path to full automation. We’ve programmed our processes, helping us cleanse all our data, report on all our campaigns, and calculate and improve on our KPIs. Now, instead of spending our time copying, cleaning, and formatting reports, we can conduct advanced analytics to truly …

“We’ve gained the speed that we needed previously to scale our campaigns. With reporting automated and errorchecked, we benefit as a department and can make better decisions and accurately forecast based on our data.”

"Datorama empowers us to scale our offering across strategic partners while allowing our clients to incorporate our verification data into key components of their campaign reporting and optimization. Together with Datorama, we’re pushing the industry towards a universal baseline of transparency to benefit the entire ecosystem."

"Opening up the Datorama platform for developers to create specialized marketing intelligence apps is groundbreaking. The new Datorama Marketplace unlocks limitless opportunities for Dentsu to deliver and access powerful solutions that leverage the full power of Datorama with immediate time to value."

"The new Datorama Marketplace will allow us to access ready-made marketing solutions that are user-friendly and instantly deployable. Specifically, we’re looking forward to tapping into the power of Salesforce apps to uncover new performance data and gain faster insights to improve our campaigns."

“The idea of having to understand where attribution happens between influencers, social, paid, and conversion, and create tangible insights from that data is an overwhelming challenge.”

“Using tools like Datorama, not just to report, but to predict outcomes and change campaigns live in the moment. The sky is the limit.”

“We don’t want to just start a campaign, hit a benchmark, and then sit back and ride into the sunset. We want to break benchmarks, set new standards, and be the best performance team in the world."

"With Datorama, we’re able to understand the metrics that matter, monitor these in real-time, and report performance back to our customers and the business in a meaningful way."

"A single system of record for all of our marketing data has allowed us to gain an accurate, holistic view of our performance to share with important stakeholders. And with time savings, the team is ultimately able to better optimize campaign results through data-driven insights and by measuring the effectiveness …