Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
"We’ve never had a more comprehensive marketing view across all our brands’ multi-channel campaigns."
“Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack. Most importantly we can manage this ourselves. That foundation has allowed us to solve the underlying challenge of scaling the right dashboards, KPIs, and insights across our thousands of client campaigns we run every month. Datorama is the data-driven answer to high-velocity marketing at scale.”
"Opening up the Datorama platform for developers to create specialized marketing intelligence apps is groundbreaking. The new Datorama Marketplace unlocks limitless opportunities for Dentsu to deliver and access powerful solutions that leverage the full power of Datorama with immediate time to value."
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