Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
"Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data across siloed platforms."
“Datorama makes sure that you’re aligned upfront with all of your marketing leaders, you’re collaborating and you’re making decisions in real time.”
"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."
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