Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
“Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack. Most importantly we can manage this ourselves. That foundation has allowed us to solve the underlying challenge of scaling the right dashboards, KPIs, and insights across our thousands of client campaigns we run every month. Datorama is the data-driven answer to high-velocity marketing at scale.”
"Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data across siloed platforms."
"Datorama provides unprecedented agility to seamlessly connect our marketing channel data quickly and allow us to organize the data through Datorama’s advanced set of data hygiene tools."
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