Datorama

"We want our marketers to communicate with the right audience, at the right time, with the right message; while measuring the entire experience end to end. To do this, we needed a solution that would harmonize various data sources, across numerous marketing campaigns with their own tactics, KPIs, and definitions of success. Without this ability, marketing can never truly get a holistic view of their campaign health."

"The new Datorama Marketplace will allow us to access ready-made marketing solutions that are user-friendly and instantly deployable. Specifically, we’re looking forward to tapping into the power of Salesforce apps to uncover new performance data and gain faster insights to improve our campaigns."

“With Datorama, we are much more in control of telling the story in terms of prospects. With forecasting, we have the ability to run different scenarios and the data is so much clearer than in spreadsheets. We can also see the effects of marketing campaigns now, with much more granular analyses. It’s easy to see if campaigns are over- or under-performing and course correct.”