Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
"Datorama empowers us to scale our offering across strategic partners while allowing our clients to incorporate our verification data into key components of their campaign reporting and optimization. Together with Datorama, we’re pushing the industry towards a universal baseline of transparency to benefit the entire ecosystem."
"The world was a dark place without the kind of insights we wanted. It was just too difficult to summarize tons of data in a way that made sense to a variety of stakeholders, all with different areas of interest and expertise."
“With Datorama, we are much more in control of telling the story in terms of prospects. With forecasting, we have the ability to run different scenarios and the data is so much clearer than in spreadsheets. We can also see the effects of marketing campaigns now, with much more granular analyses. It’s easy to see if campaigns are over- or under-performing and course correct.”
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