43 Datorama Testimonials

“We’ve gained the speed that we needed previously to scale our campaigns. With reporting automated and errorchecked, we benefit as a department and can make better decisions and accurately forecast based on our data.”

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

“We don’t want to just start a campaign, hit a benchmark, and then sit back and ride into the sunset. We want to break benchmarks, set new standards, and be the best performance team in the world."

"Datorama provides unprecedented agility to seamlessly connect our marketing channel data quickly and allow us to organize the data through Datorama’s advanced set of data hygiene tools."

"We’ve never had a more comprehensive marketing view across all our brands’ multi-channel campaigns."

"We never thought we'd be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately."

"The world was a dark place without the kind of insights we wanted. It was just too difficult to summarize tons of data in a way that made sense to a variety of stakeholders, all with different areas of interest and expertise."

"Datorama was easy to understand and it is extremely customizable to fit our unique needs. The company adds new features even more quickly than we can ask for them."

"Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data across siloed platforms."

“Our clients rely on our proprietary methodologies to support important decisions about their consumers and business. Datorama has helped us deliver that expertise in a more integrated, accessible and real-time way that helps our clients be more successful.”

"Datorama allows us to surface deeper insights for our clients more easily, at a scale, speed and intuitiveness that was formerly impossible.”

“For me, the number one thing was picking a partner with expertise with media and marketing data, specifically. The other companies we considered were OK and had nice technology but they didn’t speak with the authority the Datorama team did. Not only understanding the industry and business, but having a point of view of how it can and should be done. This, combined with having the right technology, made Datorama the clear choice. We had seen first hand how challenging data integration is for marketing — Datorama’s technology is a smarter approach to connecting and unifying data. This combination is key to our success.”

“Datorama makes sure that you’re aligned upfront with all of your marketing leaders, you’re collaborating and you’re making decisions in real time.”

“Datorama has changed the way we operate as an organization and has truly transformed the way we go to market as a business. We are thrilled with the platform, and we couldn’t have made a better decision.”

“We’ve derived great value from Datorama. The flexibility of the platform allows us to get any type of information our teams and clients need integrated quickly. From there we can totally customize our reporting and analytics views off the shelf. We can drag and drop pacing goals or any visualizations we need to help tell stories with our data so clients can understand and see value. It’s a much easier way to work on our end and because it’s so turnkey for our needs and our clients needs– it’s helped us scale our expertise to help more clients, in more ways. That grows our business.”