"Datorama empowers us to scale our offering across strategic partners while allowing our clients to incorporate our verification data into key components of their campaign reporting and optimization. Together with Datorama, we’re pushing the industry towards a universal baseline of transparency to benefit the entire ecosystem."
“For me, the number one thing was picking a partner with expertise with media and marketing data, specifically. The other companies we considered were OK and had nice technology but they didn’t speak with the authority the Datorama team did. Not only understanding the industry and business, but having a point of view of how it can and should be done. This, combined with having the right technology, made Datorama the clear choice. We had seen first hand how challenging data integration is for marketing — Datorama’s technology is a smarter approach to connecting and unifying data. This combination is key to our success.”
“Compared to other tools, we see much more efficient data modeling, so we can bring in data really quickly with all of the [API] connectors. We can work with the data in the platform without being forced to use other solutions.”
"Datorama provides unprecedented agility to seamlessly connect our marketing channel data quickly and allow us to organize the data through Datorama’s advanced set of data hygiene tools."
"We’ve never had a more comprehensive marketing view across all our brands’ multi-channel campaigns."
"We never thought we'd be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately."
"The world was a dark place without the kind of insights we wanted. It was just too difficult to summarize tons of data in a way that made sense to a variety of stakeholders, all with different areas of interest and expertise."
"Datorama was easy to understand and it is extremely customizable to fit our unique needs. The company adds new features even more quickly than we can ask for them."
"Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data across siloed platforms."
“Our clients rely on our proprietary methodologies to support important decisions about their consumers and business. Datorama has helped us deliver that expertise in a more integrated, accessible and real-time way that helps our clients be more successful.”
"Datorama allows us to surface deeper insights for our clients more easily, at a scale, speed and intuitiveness that was formerly impossible.”
“Datorama makes sure that you’re aligned upfront with all of your marketing leaders, you’re collaborating and you’re making decisions in real time.”
“Datorama has changed the way we operate as an organization and has truly transformed the way we go to market as a business. We are thrilled with the platform, and we couldn’t have made a better decision.”
“We’ve derived great value from Datorama. The flexibility of the platform allows us to get any type of information our teams and clients need integrated quickly. From there we can totally customize our reporting and analytics views off the shelf. We can drag and drop pacing goals or any visualizations we need to help tell stories with our data so clients can understand and see value. It’s a much easier way to work on our end and because it’s so turnkey for our needs and our clients needs– it’s helped us scale our expertise to help more clients, in more ways. That grows our business.”
“We wanted to know what was working well, what wasn’t and how different channels interact so we could make smarter decisions. It was time to upgrade."