“We initially built out integrations and API connections with our vendors, but most publishers in the space – 70% or more – don’t have sophisticated systems to support us. To accomplish data integration at a larger scale would have eventually consumed a significant portion of our team’s bandwidth.”

“The ability to make smarter recommendations very quickly for our clients allows them to respond to their management more effectively. This leads to better results for their business and better satisfaction for our clients, thereby strengthening our relationship with them.”

“Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.”

"Datorama provides unprecedented agility to seamlessly connect our marketing channel data quickly and allow us to organize the data through Datorama’s advanced set of data hygiene tools."

"We’ve never had a more comprehensive marketing view across all our brands’ multi-channel campaigns."

"We never thought we'd be able to adjust media spend in near real-time across such intricate campaigns! Not only has Datorama become a valuable tool for us in doing this, but our clients also felt the value almost immediately."

"The world was a dark place without the kind of insights we wanted. It was just too difficult to summarize tons of data in a way that made sense to a variety of stakeholders, all with different areas of interest and expertise."

"Datorama was easy to understand and it is extremely customizable to fit our unique needs. The company adds new features even more quickly than we can ask for them."

"Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data …

“Our clients rely on our proprietary methodologies to support important decisions about their consumers and business. Datorama has helped us deliver that expertise in a more integrated, accessible and real-time way that helps our clients be more successful.”

"Datorama allows us to surface deeper insights for our clients more easily, at a scale, speed and intuitiveness that was formerly impossible.”

“For me, the number one thing was picking a partner with expertise with media and marketing data, specifically. The other companies we considered were OK and had nice technology but they didn’t speak with the authority the Datorama team did. Not only understanding the industry and business, but having a …

“Datorama makes sure that you’re aligned upfront with all of your marketing leaders, you’re collaborating and you’re making decisions in real time.”

“Datorama has changed the way we operate as an organization and has truly transformed the way we go to market as a business. We are thrilled with the platform, and we couldn’t have made a better decision.”

“We’ve derived great value from Datorama. The flexibility of the platform allows us to get any type of information our teams and clients need integrated quickly. From there we can totally customize our reporting and analytics views off the shelf. We can drag and drop pacing goals or any visualizations …