This was a deliberate slow process, being reviewed and revised, planned, monitored, and implemented. We had various strategies and a solid plan with our agencies of what we wanted to achieve, as well as a roadmap of how it would be done, and items we needed to keep a lookout …

"We’ve relentlessly challenged the norms of banking to create a simplified product that is built upon client-centricity. DataEQ’s data helps us keep our finger on the pulse of our clients and South Africans in general. We’re able to listen to client feedback, gain insights into unmet needs and spot trends …