145 Brandwatch Testimonials

“Comparing how successful our different campaigns are from one year to the other will allow us to improve our PR and social efforts continuously for the whole company.”

“Brandwatch is one of the very few platforms that has this type of scope and reach. The other advantage was that we could look over lots and lots of different types of conversations on different platforms over quite an extended period of time. And it was a really exciting project.”

“We want to know the public’s reaction, but also see how they interact with the campaign. Being able to quantify our social media efforts in order to evaluate the success or the failure of a corporate campaign helps us adjust our strategy and our future campaigns.”

"In late 2019, the Research Department expanded their responsibilities to include social listening. As a result, we have implemented a systematic process of providing this service to our marketing teams. The goal is to ensure that social data receives the same level of consideration as traditional research data in informing their decision-making."

“Brandwatch enabled us to monitor mentions on a daily basis in order to provide the crisis communication team with all the information made public in the press and on social networks."

“Combining that data from Brandwatch, we then assess what makes sense for each of our clients and how to bring a unique creative strategy to life for them in an authentic and holistic way.”

"We can now do performance reports with one click. Before, it took five hours every time we wanted to do these reports. That's a minimum 15 hours of reporting for one product launch. Now, we spend around ten minutes."

“The best thing about Brandwatch: you can build on top of it. You can segment campaigns, so you only need to build one set-up, and that will function as your holy grail.”

“The Social Media Management tool has been a lifesaver. What was a very manual and arduous task is now really simple, and we’re able to judge the success of our own content really easily.”

“We realized that by having access to the raw data in house, our own analysts and our own researchers can actually read into that data at a deeper level.”

"I realized that in all the activities we were doing, we had no understanding of what was moving the market. We didn't have the numbers, we didn't have an overview of what was happening. And so I found Brandwatch because I needed a holistic way to understand a lot of different things - what was happening online, about our brand, and also about others."

“We're searching for the human truths out there. We want to discover what's driving human behavior and whether it's in the context of shopping, living, or working.”

“We have access to direct mentions. But there are also things that people talk about, super helpful things that we don't see because people don’t tag us. It's basically the other side of the moon. We can only see them if we use social listening.”

"Handling social with several clunky, disparate tolls was a nightmare. Now that we have Brandwatch, we have so much more time in the day to focus on creating great content instead of toggling between social tools."

"Brandwatch is a dream platform. It really does everything we need on social, from simple publishing to advanced social listening."