145 Brandwatch Testimonials

“As we continue to grow our self-service channels which offer consumers multiple options for sending and receiving money, we’ve increasingly focused on the importance of hearing directly from the customer to ensure we are building the best tools possible."

“One learning we had is it really helps to personalize the roadshow presentations – bring in a tangible, relevant example to the group you are presenting to. It created more engagement and interest, and sparked a conversation.”

“About eight out of ten online situations that would have been classed as a crisis are now not a crisis situation anymore, because of Brandwatch and because of the severity matrix that was put in place.”

“It increases my professionalism — everything is seamless, the reports are professional, the scheduling is professional, the publishing is so much smoother. It just takes my business up to that next level.”

“We can be very quick to respond to complaints through DMs. That’s really important. So, nothing escalates before we can take control of the situation.”

“It cut out spreadsheets, it cut out Word docs, it cut out all the mess and the clutter — it was an all-in-one package that was professional and we knew that was a big thing for us to move forward.”

"We research consumers by analyzing how they respond to optimized paid advertising. The real innovation for Automated Creative is that a brand's ads cease to become the end but instead become the means by which they understand their consumers at a deeper level. We do that for brands like KFC, GSK, Reckitt, Unilever, MARS, Diageo, Mondelez, Danone and P&G."

“We found Brandwatch really valuable as an insights team. What really unlocked things for us was making earned mentions a key metric for brand success. If we know that brand buzz is one of our challenges then being able to measure whether people are talking about us is key.”

"When data triangulation comes into play, you need to be collaborative and work closely with your team in putting the pieces together. Educating the team around various research methodologies including the use of social data is important and that has also contributed to our success."

“The Preview Function is a game-changer. We used to just have to guess what everything would look like once it was published – now we can see everything.”

"Students would frequently tell me that the use of Brandwatch was one of the most important and rewarding elements in the course structure. In fact, several of my students have used the reports they created from the analytics platform to showcase their skills and expertise during job interviews."

“We have easily doubled the amount of Instagram DM’s we can complete in a week. With Engage, we can smash through comments at a crazy rate.”

“In terms of content distribution, the Publish module has made the process of scheduling, posting, and reviewing content much smoother by allowing our content planners to plan posts across different networks all at once and reuse content whenever necessary.”

“Sweetwater uses social listening to carry these one-on-one relationships over to social media, identifying the specific customers that come through the online space to an overall database.”

"In late 2019, the Research Department expanded their responsibilities to include social listening. As a result, we have implemented a systematic process of providing this service to our marketing teams. The goal is to ensure that social data receives the same level of consideration as traditional research data in informing their decision-making."