“It cut out spreadsheets, it cut out Word docs, it cut out all the mess and the clutter — it was an all-in-one package that was professional and we knew that was a big thing for us to move forward.”

“Brandwatch provides the combination of a powerful social listening platform with tools and features to uncover sentiment, trends, and images to create comprehensive stories of online consumer conversations.”

“Brandwatch delivered a report packed with valuable insights into our social media performance, as well as recommendations on content topics, content format and social media channel strategy.”

"Being a GloCal organisation is about finding the right balance between working closely together at a global level while allowing our many strong local brands and initiatives to flourish."

“We have a separate account for each country that we operate in, which was a strategic decision we made, as all audiences are culturally different. For these reasons, it’s important for us to be hyperlocal through our social media presence.”

“Everything is centralized in one place — content planning, scheduling, management, reporting, and listening all in one. It meant we could save time, plan strategically, and move at a faster pace because we were able to get everything organized and done.”

“It increases my professionalism — everything is seamless, the reports are professional, the scheduling is professional, the publishing is so much smoother. It just takes my business up to that next level.”

“We can be very quick to respond to complaints through DMs. That’s really important. So, nothing escalates before we can take control of the situation.”

"We research consumers by analyzing how they respond to optimized paid advertising. The real innovation for Automated Creative is that a brand's ads cease to become the end but instead become the means by which they understand their consumers at a deeper level. We do that for brands like KFC, …

“We found Brandwatch really valuable as an insights team. What really unlocked things for us was making earned mentions a key metric for brand success. If we know that brand buzz is one of our challenges then being able to measure whether people are talking about us is key.”

"When data triangulation comes into play, you need to be collaborative and work closely with your team in putting the pieces together. Educating the team around various research methodologies including the use of social data is important and that has also contributed to our success."

“The Preview Function is a game-changer. We used to just have to guess what everything would look like once it was published – now we can see everything.”

"Students would frequently tell me that the use of Brandwatch was one of the most important and rewarding elements in the course structure. In fact, several of my students have used the reports they created from the analytics platform to showcase their skills and expertise during job interviews."

“We have easily doubled the amount of Instagram DM’s we can complete in a week. With Engage, we can smash through comments at a crazy rate.”

“In terms of content distribution, the Publish module has made the process of scheduling, posting, and reviewing content much smoother by allowing our content planners to plan posts across different networks all at once and reuse content whenever necessary.”