152 Brandwatch Testimonials

"We aim to establish relationships with the different social clusters that exist online. It is essential to understand who we are talking to if we wish to achieve visibility among these customers in such a saturated digital landscape."

"Influence has by far been the most effective tool to find YouTube channels. All in all, it's a far more accurate tool that leaves anything I ever knew (Social Blade, YouTube channel crawler, Keddoo, Nox Influencer, and the like) way behind."

“The platform has the potential to revolutionize the way we build and execute our marketing strategy here at Flying Tiger Copenhagen. As a global offline retail brand, our biggest challenge is understanding who our target customers are, and what their purchase journey is - across all markets. We’re keen to build digital relationships with our customers to gain this visibility, and the platform has allowed us to do this easily.”

“We have a separate account for each country that we operate in, which was a strategic decision we made, as all audiences are culturally different. For these reasons, it’s important for us to be hyperlocal through our social media presence.”

“Everything is centralized in one place — content planning, scheduling, management, reporting, and listening all in one. It meant we could save time, plan strategically, and move at a faster pace because we were able to get everything organized and done.”

“It increases my professionalism — everything is seamless, the reports are professional, the scheduling is professional, the publishing is so much smoother. It just takes my business up to that next level.”

“We can be very quick to respond to complaints through DMs. That’s really important. So, nothing escalates before we can take control of the situation.”

“It cut out spreadsheets, it cut out Word docs, it cut out all the mess and the clutter — it was an all-in-one package that was professional and we knew that was a big thing for us to move forward.”

"We research consumers by analyzing how they respond to optimized paid advertising. The real innovation for Automated Creative is that a brand's ads cease to become the end but instead become the means by which they understand their consumers at a deeper level. We do that for brands like KFC, GSK, Reckitt, Unilever, MARS, Diageo, Mondelez, Danone and P&G."

“We found Brandwatch really valuable as an insights team. What really unlocked things for us was making earned mentions a key metric for brand success. If we know that brand buzz is one of our challenges then being able to measure whether people are talking about us is key.”

"When data triangulation comes into play, you need to be collaborative and work closely with your team in putting the pieces together. Educating the team around various research methodologies including the use of social data is important and that has also contributed to our success."

“The Preview Function is a game-changer. We used to just have to guess what everything would look like once it was published – now we can see everything.”

"Students would frequently tell me that the use of Brandwatch was one of the most important and rewarding elements in the course structure. In fact, several of my students have used the reports they created from the analytics platform to showcase their skills and expertise during job interviews."

“We have easily doubled the amount of Instagram DM’s we can complete in a week. With Engage, we can smash through comments at a crazy rate.”

“In terms of content distribution, the Publish module has made the process of scheduling, posting, and reviewing content much smoother by allowing our content planners to plan posts across different networks all at once and reuse content whenever necessary.”