151 Brandwatch Testimonials

“Brandwatch was invaluable in working out the exposure the campaign had received in global media, the cumulative reach of the campaign, and the local impact.“

"With Brandwatch, we can get an overview of what all our centers are posting on social and identify the great content gems, not only for us to use on a national level, but also as examples for other centers that might be struggling with their marketing. We almost use them as case studies so they can learn and grow from people working in the same company."

"Iris in Brandwatch is another really cool feature that populates responses using AI. Our team just needs to edit and approve it. Reviewing the AI-generated response suggestion saves us valuable time that would have otherwise been spent crafting a response."

“We have a separate account for each country that we operate in, which was a strategic decision we made, as all audiences are culturally different. For these reasons, it’s important for us to be hyperlocal through our social media presence.”

“Everything is centralized in one place — content planning, scheduling, management, reporting, and listening all in one. It meant we could save time, plan strategically, and move at a faster pace because we were able to get everything organized and done.”

“It increases my professionalism — everything is seamless, the reports are professional, the scheduling is professional, the publishing is so much smoother. It just takes my business up to that next level.”

“We can be very quick to respond to complaints through DMs. That’s really important. So, nothing escalates before we can take control of the situation.”

“It cut out spreadsheets, it cut out Word docs, it cut out all the mess and the clutter — it was an all-in-one package that was professional and we knew that was a big thing for us to move forward.”

"We research consumers by analyzing how they respond to optimized paid advertising. The real innovation for Automated Creative is that a brand's ads cease to become the end but instead become the means by which they understand their consumers at a deeper level. We do that for brands like KFC, GSK, Reckitt, Unilever, MARS, Diageo, Mondelez, Danone and P&G."

“We found Brandwatch really valuable as an insights team. What really unlocked things for us was making earned mentions a key metric for brand success. If we know that brand buzz is one of our challenges then being able to measure whether people are talking about us is key.”

"When data triangulation comes into play, you need to be collaborative and work closely with your team in putting the pieces together. Educating the team around various research methodologies including the use of social data is important and that has also contributed to our success."

“The Preview Function is a game-changer. We used to just have to guess what everything would look like once it was published – now we can see everything.”

"Students would frequently tell me that the use of Brandwatch was one of the most important and rewarding elements in the course structure. In fact, several of my students have used the reports they created from the analytics platform to showcase their skills and expertise during job interviews."

“We have easily doubled the amount of Instagram DM’s we can complete in a week. With Engage, we can smash through comments at a crazy rate.”

“In terms of content distribution, the Publish module has made the process of scheduling, posting, and reviewing content much smoother by allowing our content planners to plan posts across different networks all at once and reuse content whenever necessary.”