“Recruiters desire a connection with passive job seekers, either for currently open positions or to create a relationship down the road. Using Hootsuite lets us look for those who like or don’t like their job or are going on an interview, giving us a chance to say ‘good luck’ or …

“We've evolved the practice from generic social listening into social intelligence."

“We wanted to identify what was sparking conversations online, so that was the first step."

"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment."

"Brandwatch Consumer Research has assisted us in our pitches. We are able to pull out all kinds of insights on what people are saying, if it is positive or negative, if there are any specific mentions of a product or service, and lots more. In the case of the pandemic, …

“Brandwatch has enabled PEC to understand and react to how Science Moms is perceived in the digital world.”

“For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV."

“We flipped the switch and we were off. Normally when we launch technologies there’s all this IT time to get everything running. We just turned it on and got going because it’s that easy to use.”

“As this market was born, practically overnight, we were able to use Brandwatch to get specific insights on what this audience was interested in and what they needed support with, so we could cater experiences on our digital channels to meet their needs.”

“Even with the negatives, those word clouds help us understand what areas are causing friction and where we need to put in work. It’s a very very rich data set because it is raw and honest feedback, unsolicited.”

“Sometimes with the clients we do regular projects for we have to rein them in because they want everything. They’ve seen how valuable the insights can be, and they ask for more and more.”

“One learning we had is it really helps to personalize the roadshow presentations – bring in a tangible, relevant example to the group you are presenting to. It created more engagement and interest, and sparked a conversation.”

“It’s about having our internal partners being able to grab trends and insights and turn them into something that drives our business growth, user retention and elevates our growth.”

“The platform has the potential to revolutionize the way we build and execute our marketing strategy here at Flying Tiger Copenhagen. As a global offline retail brand, our biggest challenge is understanding who our target customers are, and what their purchase journey is - across all markets. We’re keen to …

"Being a GloCal organisation is about finding the right balance between working closely together at a global level while allowing our many strong local brands and initiatives to flourish."