“Brandwatch enabled us to monitor mentions on a daily basis in order to provide the crisis communication team with all the information made public in the press and on social networks."
“Once we conceptualize the right hooks, Brandwatch has the people and analytics to make them work in the social realm.“
“This research effectively matched our own internal insights and traffic data exactly, which set the tone of the report.”
"When choosing listening technology, the sea of sameness is ever present. What really differentiates Brandwatch is the level of service and collaboration from the experts at the organisation."
"Brandwatch is a true partner. We don’t consider them as just a vendor. We feel valued as a customer and we feel like our ideas are listened to."
“Brandwatch always gets you to the insight faster.”
"I would like to thank you for all the COVID-19 Daily Bulletin emails sent. I usually don't subscribe to email services, but the bulletin mails have been informative and insightful for our team to understand the latest pandemic response, and come up with new analysis ideas for our client."
"We realized that, more often than not, we were telling our customers what we thought they should be doing in a destination. After assessing the marketplace we realized this was a common theme for UK tour operators. So we decided there was space to be disruptive. We set ourselves a task of finding a new and engaging way of bringing destination content to our customers."
"Previously we were using basic vanity metrics like engagement numbers and follower counts, and I wanted to develop that further because there’s so much more out there to look at. The research I did led me to Brandwatch and for me it was the top choice out of all the others I looked into – Brandwatch stood out as the one we’d get most value from.”
"Since the market will ultimately decide what plant-based meat products are successful, companies developing and selling these products need as much information as possible about what consumers like and don't like. For this reason, we value the insights around consumer preferences uncovered by Brandwatch."
"BWT was a brand with low visibility in Spain, in a sector with little data available, with a competitor that had been in the country for many years. We needed to know what was being said about the brand, the competition, and the perception of tap water within the Spanish public, to see where their solution was most relevant."
“We’ve been able to work with industry from the inception of the programme to ensure we’re using tools that are commonplace in the workplace. We know that Brandwatch offers one of the world’s leading digital consumer intelligence platforms, and that it is used by digital marketers globally. We therefore felt that students would benefit from using a tool that they are likely to encounter in their working lives.”
"Winning with social has really helped us work towards our goal of promoting Abu Dhabi as one of the most desirable places to visit in the world, and Hootsuite continues to play an important part in this success. It has been invaluable to be able to govern all social media activity through one platform, so that everyone can understand not only who is doing what, but can also easily work together to boost reach and engagement globally."
"One of the biggest challenges with social is proving its ROI, but through our analytics and command center tools, we are able to show the value to the whole department and beyond. We are now coming up to our third year of working with Hootsuite and we can’t wait to see how the platform and integrations continue to develop."
"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment."