“We’ve been able to work with industry from the inception of the programme to ensure we’re using tools that are commonplace in the workplace. We know that Brandwatch offers one of the world’s leading digital consumer intelligence platforms, and that it is used by digital marketers globally. We therefore felt that students would benefit from using a tool that they are likely to encounter in their working lives.”
“Brandwatch and Creation Pinpoint combine to produce a unique and powerful solution for understanding healthcare professional conversations online. Word is spreading fast that using Creation Pinpoint can inform and being made about a brand.”
"We can now do performance reports with one click. Before, it took five hours every time we wanted to do these reports. That's a minimum 15 hours of reporting for one product launch. Now, we spend around ten minutes."
“I’ve learned from my previous experience that it simply wouldn’t work just tweeting a hashtag to a large group of followers and hoping it would blow up on Twitter, no matter how engaging, funny or newsworthy the tweet was - unless you’re a celebrity or have something very unique to offer.”
“The Brandwatch set up was great as it didn’t involve too much customization. The insights we needed were set-up automatically for us within the dashboards.”
“What I like about Brandwatch is the ability to to split the online conversations by general topics and [political] parties. This allowed us to understand how well our content was performing against our competitors on certain subject areas during the elections."
"Brandwatch Analytics is the perfect fit. It's easy to set up, it's reliable, and most importantly it's extremely flexible. Brandwatch Analytics is exactly what you need."
"Brandwatch Audiences helped me to quickly identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight."
"It’s a wonderful partnership of what we do best and what Brandwatch does best."
"Whenever we find an opportunity thanks to Brandwatch, the creative team goes inside the Vector Lab and talks to our analysts. People move and communicate in social media all the time. This makes it impossible to communicate efficiently without a platform such as Brandwatch."
"At Bimbo we will continue to work with Brandwatch as our innovation partner, both at business and communication levels."
"It’s so important for us to amplify the message beyond the room. We really value and utilize social media as a tool to get to a much wider audience."
“The Vizia/Brandwatch Listening Hub at Inter IKEA Systems allows key IKEA stakeholders to gain fuller insight into global conversations about the brand. The Brandwatch analytics platform provides senior stakeholders with an effective planning tool for multiple silos and regions.”
“One of the challenges the Vizia platform helps us tackle is turning complex information into something easier to digest, so that it can have an impact both on brand communication and on the business.”
“About eight out of ten online situations that would have been classed as a crisis are now not a crisis situation anymore, because of Brandwatch and because of the severity matrix that was put in place.”