145 Brandwatch Testimonials

“We found Brandwatch really valuable as an insights team. What really unlocked things for us was making earned mentions a key metric for brand success. If we know that brand buzz is one of our challenges then being able to measure whether people are talking about us is key.”

“With this study, we wanted to give Barcelona’s Economic Development Department enough insights to attract talent and investment to the city."

"When data triangulation comes into play, you need to be collaborative and work closely with your team in putting the pieces together. Educating the team around various research methodologies including the use of social data is important and that has also contributed to our success."

“I’m 100% confident that companies that don’t start creating interdisciplinary units that are ambiguous towards the problem and ambiguous towards the data set to solve problems, aren’t going to continue to succeed.”

“I’ve learned from my previous experience that it simply wouldn’t work just tweeting a hashtag to a large group of followers and hoping it would blow up on Twitter, no matter how engaging, funny or newsworthy the tweet was - unless you’re a celebrity or have something very unique to offer.”

“The Brandwatch set up was great as it didn’t involve too much customization. The insights we needed were set-up automatically for us within the dashboards.”

“What I like about Brandwatch is the ability to to split the online conversations by general topics and [political] parties. This allowed us to understand how well our content was performing against our competitors on certain subject areas during the elections."

"Brandwatch Analytics is the perfect fit. It's easy to set up, it's reliable, and most importantly it's extremely flexible. Brandwatch Analytics is exactly what you need."

"Brandwatch Audiences helped me to quickly identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight."

"It’s a wonderful partnership of what we do best and what Brandwatch does best."

"Whenever we find an opportunity thanks to Brandwatch, the creative team goes inside the Vector Lab and talks to our analysts. People move and communicate in social media all the time. This makes it impossible to communicate efficiently without a platform such as Brandwatch."

"At Bimbo we will continue to work with Brandwatch as our innovation partner, both at business and communication levels."

"It’s so important for us to amplify the message beyond the room. We really value and utilize social media as a tool to get to a much wider audience."

“The Vizia/Brandwatch Listening Hub at Inter IKEA Systems allows key IKEA stakeholders to gain fuller insight into global conversations about the brand. The Brandwatch analytics platform provides senior stakeholders with an effective planning tool for multiple silos and regions.”

“One of the challenges the Vizia platform helps us tackle is turning complex information into something easier to digest, so that it can have an impact both on brand communication and on the business.”