“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

“We especially wanted to monitor the area of economic promotion and talent, so we could exclude sports and other irrelevant terms thanks to Custom Classifiers.”

“We are always aiming to elevate the customer experience, the Command Center enables our business leaders to make more informed and proactive business decisions that improve the customer’s interaction with our brand.”

"Audiences is the stand out new addition to our suite of proprietary and third party tools. When we use Audiences within Metia’s structured customer profiling methodology, our clients experience extraordinary improvements in ROI performance."

“Brandwatch Analytics may be the ‘bread and butter’ however it was clear that programming, staffing, funding, and the promise of future innovation were being dedicated to BOTH the analytics and the command center products, which was important to us.”

“We took our current measurement model with Brandwatch and scaled the heck out of it.”

"Thanks to Brandwatch we avoided questions like ‘What is this?’ and ‘How do we deal with it?’ because we already had the answers."

“If you look forward five years, you’re going to be in a space where there are going to be massive, global-scale networks, and there’s no better partner for us to go forward with than Verizon. It’s really not about selling the company today. It’s about setting up for the next …

"We use Brandwatch to get a pulse of the conversation - whether it be around a specific brand or topic - to arm our sales team for upcoming pitches, and also to assist with content ideation for our team at HuffPost."

“[We] already have a good understanding of how many people follow our accounts and engage with our content. We wanted to get an understanding our social media audience beyond this – who is talking and what are they talking about."

“This research effectively matched our own internal insights and traffic data exactly, which set the tone of the report.”

“Brandwatch helps us measure how many people are currently talking about an issue. This allows us to gauge how big the impact is. We can then be proactive with our updates and any communications with passengers.”

“We want to know the public’s reaction, but also see how they interact with the campaign. Being able to quantify our social media efforts in order to evaluate the success or the failure of a corporate campaign helps us adjust our strategy and our future campaigns.”

“Comparing how successful our different campaigns are from one year to the other will allow us to improve our PR and social efforts continuously for the whole company.”

“I’m 100% confident that companies that don’t start creating interdisciplinary units that are ambiguous towards the problem and ambiguous towards the data set to solve problems, aren’t going to continue to succeed.”