"The conversations on the social web have immense value. If a Sparkassen ATM is broken, for example, we often get quicker feedback from our social media monitoring than from the technical department."
“With awareness as our primary objective, we needed to partner with a vendor that really understood what we were trying to achieve. Working with a tool that tracked global conversation and interaction across different sites proved to be crucial, and Brandwatch was the obvious choice for helping us dissect the actual meaning behind the conversation.”
“The Brandwatch platform provides all the features that we required when we developed Creation Pinpoint a product that is easily customized, flexible, fast and user-friendly. We can rapidly configure and launch a project with confidence that this will give our clients an edge in dealing with whatever emerging health issue they need investigated."
“We took our current measurement model with Brandwatch and scaled the heck out of it.”
"Thanks to Brandwatch we avoided questions like ‘What is this?’ and ‘How do we deal with it?’ because we already had the answers."
“If you look forward five years, you’re going to be in a space where there are going to be massive, global-scale networks, and there’s no better partner for us to go forward with than Verizon. It’s really not about selling the company today. It’s about setting up for the next five to 10 years.”
"We use Brandwatch to get a pulse of the conversation - whether it be around a specific brand or topic - to arm our sales team for upcoming pitches, and also to assist with content ideation for our team at HuffPost."
“[We] already have a good understanding of how many people follow our accounts and engage with our content. We wanted to get an understanding our social media audience beyond this – who is talking and what are they talking about."
“This research effectively matched our own internal insights and traffic data exactly, which set the tone of the report.”
“Brandwatch helps us measure how many people are currently talking about an issue. This allows us to gauge how big the impact is. We can then be proactive with our updates and any communications with passengers.”
“We want to know the public’s reaction, but also see how they interact with the campaign. Being able to quantify our social media efforts in order to evaluate the success or the failure of a corporate campaign helps us adjust our strategy and our future campaigns.”
“Comparing how successful our different campaigns are from one year to the other will allow us to improve our PR and social efforts continuously for the whole company.”
“I’m 100% confident that companies that don’t start creating interdisciplinary units that are ambiguous towards the problem and ambiguous towards the data set to solve problems, aren’t going to continue to succeed.”
“I’ve learned from my previous experience that it simply wouldn’t work just tweeting a hashtag to a large group of followers and hoping it would blow up on Twitter, no matter how engaging, funny or newsworthy the tweet was - unless you’re a celebrity or have something very unique to offer.”
“The Brandwatch set up was great as it didn’t involve too much customization. The insights we needed were set-up automatically for us within the dashboards.”