"Brandwatch Consumer Research has assisted us in our pitches. We are able to pull out all kinds of insights on what people are saying, if it is positive or negative, if there are any specific mentions of a product or service, and lots more. In the case of the pandemic, we were able to provide insights used in pitches, showing that consumers are listening to radio from home. We were able to provide our clients with both insights and proposals that gave them the confidence to advertise with us."
"Brandwatch provides such an easy platform to use. It enables you to manage multiple brands in one location, making social media management much more efficient."
“We have a separate account for each country that we operate in, which was a strategic decision we made, as all audiences are culturally different. For these reasons, it’s important for us to be hyperlocal through our social media presence.”
"We already don't have enough time in the day to do our jobs, and Brandwatch just gives us a little bit more time. Because everything's in one place now, we have more time to be creative or go out and think of new strategies or campaigns. We have time to actually do the fun, creative side of our jobs."
"Before Influence, we faced a challenge when it came to timely reports on branded socials. But now, since clients have direct access to reporting, we save a LOT of time from having to collect and make the data ‘pretty."
“The Sociable Society is growing and scaling, and Influence allows us to focus on clients and strategy instead of analytics and reporting. With Influence, we are able to say yes to more projects. We do with a few clicks what used to take us hours."
"We aim to establish relationships with the different social clusters that exist online. It is essential to understand who we are talking to if we wish to achieve visibility among these customers in such a saturated digital landscape."
“Using the power of the conversation generated by BTS fans and capitalizing on it was a perfect move for Entel from a strategic point of view. We also continuously iterated on our queries and came up with rules that allowed us to segment the data with greater precision."
“Consumer Research and Vizia have made it possible to react in real time to any events of the day. This means we’ve managed to reduce the number of negative interactions that are intrinsically linked to the telecom industry, whilst at the same time creating an environment for conversation between our team of analysts and other departments that make up Entel. As a result, we have less-biased insights that allow us to seize opportunities within the conversation.”
“Brandwatch is one of the very few platforms that has this type of scope and reach. The other advantage was that we could look over lots and lots of different types of conversations on different platforms over quite an extended period of time. And it was a really exciting project.”
“I think people are so excited to hear from brands that they like. It makes people feel more connected. If you’re meeting people where they’re at, in a way that makes them feel comfortable, people who are big fans are excited to have that relationship.”
“Success for us means being able to continue to measure and iterate our social engagement process within our team. It’s really helpful to see a holistic view, and it’s very helpful to pull reports to see what’s working and what’s not.”
“It’s really nice to have everything located in one space. It’s so nice to be able to see all of the different channels lined up on the platform to create a good flow of working, interacting, and collaborating with one another.”
"We recommend it [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams."
“Since moving to Brandwatch we’ve gained in-depth analysis of our social channels which has helped steer our content strategy."