“I’ve learned from my previous experience that it simply wouldn’t work just tweeting a hashtag to a large group of followers and hoping it would blow up on Twitter, no matter how engaging, funny or newsworthy the tweet was - unless you’re a celebrity or have something very unique to …

"Brandwatch is a dream platform. It really does everything we need on social, from simple publishing to advanced social listening."

"In late 2019, the Research Department expanded their responsibilities to include social listening. As a result, we have implemented a systematic process of providing this service to our marketing teams. The goal is to ensure that social data receives the same level of consideration as traditional research data in informing …

"Before Influence, we faced a challenge when it came to timely reports on branded socials. But now, since clients have direct access to reporting, we save a LOT of time from having to collect and make the data ‘pretty."

“The Sociable Society is growing and scaling, and Influence allows us to focus on clients and strategy instead of analytics and reporting. With Influence, we are able to say yes to more projects. We do with a few clicks what used to take us hours."

"We aim to establish relationships with the different social clusters that exist online. It is essential to understand who we are talking to if we wish to achieve visibility among these customers in such a saturated digital landscape."

“Using the power of the conversation generated by BTS fans and capitalizing on it was a perfect move for Entel from a strategic point of view. We also continuously iterated on our queries and came up with rules that allowed us to segment the data with greater precision."

“Consumer Research and Vizia have made it possible to react in real time to any events of the day. This means we’ve managed to reduce the number of negative interactions that are intrinsically linked to the telecom industry, whilst at the same time creating an environment for conversation between our …

“Brandwatch is one of the very few platforms that has this type of scope and reach. The other advantage was that we could look over lots and lots of different types of conversations on different platforms over quite an extended period of time. And it was a really exciting project.”

“I think people are so excited to hear from brands that they like. It makes people feel more connected. If you’re meeting people where they’re at, in a way that makes them feel comfortable, people who are big fans are excited to have that relationship.”

“Success for us means being able to continue to measure and iterate our social engagement process within our team. It’s really helpful to see a holistic view, and it’s very helpful to pull reports to see what’s working and what’s not.”

“It’s really nice to have everything located in one space. It’s so nice to be able to see all of the different channels lined up on the platform to create a good flow of working, interacting, and collaborating with one another.”

"We recommend it [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams."

“Since moving to Brandwatch we’ve gained in-depth analysis of our social channels which has helped steer our content strategy."

“With Brandwatch, we are able to complete all our social media activities with a very small team.”