"It’s crucial to share and receive content as much as possible with channel partners, as users visit both brand and retailer sites when researching a product."

"We've been very good at outreach, making people aware of the voice of the brand, but we’re in a competitive industry with a lot of brands with great messaging and fantastic products. What we needed to do was find a way to make the social piece work for us, both …

"Combined, reviews and questions and answers increased customer engagement, conversions and generated relevant and keyword-rich content to help J&M expand both brand awareness and its customer base."

"We've captured a lot of reviews that we can use in our marketing collateral, and we're really pleased to report that it has led to an increase in advertising effectiveness in the form of better cost-per-click and more engagement."

"We want to keep the visitors on our website and make sure they find all the answers they need straight on the website without having to go somewhere else."

"We have Social Commerce enabled on all of our product pages that show our products being used by real people. And I think it really, really does help people with making a decision and seeing themselves using that product."

“We want to celebrate this as a business, and it’s not a commercial celebration. It’s not ‘hey, we’ve made millions and millions of dollars.’ This is about customer empowerment, and that’s the real story we want to tell — that we’ve given our customers a voice.”

"In an omni-channel environment, the voice of the customer plays a significant role in shaping brand perception and influencing customers' willingness to shop, as customer feedback and reviews can have a powerful impact on their buying decisions."

"User-generated content is one of the most trustworthy types of content a brand could show to their customers."

"Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing, really gave us a competitive edge, both on our own site and our retail channels."

"If you're collecting reviews, you'd like to show them off. On pages where we have lots of reviews, review highlights make it easier for customers to see that this is a trusted product."

"Having that extensive reporting capability has really made me feel like a rock star because I can give the product team exactly what they're looking for."

"Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings."

"Without a doubt, there’s a strong correlation between customers interacting with reviews and conversion rate."

"Customer satisfaction is our number-one priority. The ratings and reviews on our tradespeople's services are therefore of great value to us. To date, 70% of our tradespeople have ratings. The average rating is currently 4.7/5, a score we are particularly proud of and want to maintain."