172 Bazaarvoice Testimonials

"We considered it key to have early customers share their honest experiences with the products to counterbalance the often-negative perception around As Seen On TV products."

"If you're collecting reviews, you'd like to show them off. On pages where we have lots of reviews, review highlights make it easier for customers to see that this is a trusted product."

“The next step will be allowing La Redoute customers to ask questions on the site through Bazaarvoice and providing those customers with tailored, customized responses from the retailer or from the brands. These exchanges will help to deepen customer knowledge of La Redoute across Europe and Russia."

“We've really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it's been a positive experience to see that we can get 10-15 reviews for new products quickly."

“Brand awareness for both national brands and private brands has been a huge part of why we like doing Spotted."

"We've captured a lot of reviews that we can use in our marketing collateral, and we're really pleased to report that it has led to an increase in advertising effectiveness in the form of better cost-per-click and more engagement."

"We want to keep the visitors on our website and make sure they find all the answers they need straight on the website without having to go somewhere else."

"We have Social Commerce enabled on all of our product pages that show our products being used by real people. And I think it really, really does help people with making a decision and seeing themselves using that product."

“We want to celebrate this as a business, and it’s not a commercial celebration. It’s not ‘hey, we’ve made millions and millions of dollars.’ This is about customer empowerment, and that’s the real story we want to tell — that we’ve given our customers a voice.”

"In an omni-channel environment, the voice of the customer plays a significant role in shaping brand perception and influencing customers' willingness to shop, as customer feedback and reviews can have a powerful impact on their buying decisions."

"User-generated content is one of the most trustworthy types of content a brand could show to their customers."

"Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing, really gave us a competitive edge, both on our own site and our retail channels."

"Having that extensive reporting capability has really made me feel like a rock star because I can give the product team exactly what they're looking for."

"Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings."

"Without a doubt, there’s a strong correlation between customers interacting with reviews and conversion rate."