“We know UGC isn't the future — it's now. So how do we incorporate all of this great social content from the customers that we already have?”

"We see that people are spending longer on pages with reviews and photos and are more likely to convert."

"We value hearing from customers and need this constant feedback loop, whether it’s negative or positive, or we aren’t going to get better. We monitor these comments daily, and if we see any concerning trends, we share that with the rest of the team internally."

"UGC is more authentic to our customers and complements our traditional brand product imagery."

"We believe the customer should have a voice. We want to know their opinion because it gives us an opportunity to do better. To understand. To Improve."

"The Bazaarvoice Galleries and Social Commerce have been a great addition for us. We have many customers buying online, and being able to visualize our bed frames and peripheral ranges like sofa beds and furniture in real customers' homes is really useful."

"MAM has grown to take brand leadership over the last five years. We’re the fastest growing brand in the bottle and soother accessory market, and Bazaarvoice has certainly supported that growth."

“MAM fans love the products and gladly shout them out. We contributed a lot of our business to Sampling, and from that we received thousands of reviews. This was absolutely huge, and now our sentiment is higher than most of our competitors, which is great."

"We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell. We are convinced that Bazaarvoice …

"We've been very good at outreach, making people aware of the voice of the brand, but we’re in a competitive industry with a lot of brands with great messaging and fantastic products. What we needed to do was find a way to make the social piece work for us, both …

“Time on site is a really exciting one for us. We were very pleased with that increase because I think that just proves that what we suspected about our audience was right — they like to have a browse, they like to look at people who look a bit like …

"The fact that we can leverage that popularity on Best Buy's platform and transfer some of that value over to other retail websites has definitely gone a long way to increasing visibility and driving a lot of sales."

“We've really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it's been a positive experience to see that we can get 10-15 reviews for new products quickly."

“Brand awareness for both national brands and private brands has been a huge part of why we like doing Spotted."

"We've captured a lot of reviews that we can use in our marketing collateral, and we're really pleased to report that it has led to an increase in advertising effectiveness in the form of better cost-per-click and more engagement."