"The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment."
“The key value has been amplifying our reviews for retail channel success. Having distributed reviews has helped showcase our quality, and in some cases, our brand differentiation.”
"UGC is more authentic to our customers and complements our traditional brand product imagery."
"We are very pleased with the efficiency of using ReviewSource. The program was straightforward and grew our review count by the thousands."
"User-generated content is key to our success. We aim to inspire our clients and use UGC to do that."
"With the help of Bazaarvoice, we are creating a community around products. To date, for the 50,000 questions asked about our products, 75,000 answers have been posted."
"We get feedback from people saying, ‘I’ve seen this product on someone else, and then bought it because I have a similar body type or build like them."
"Providing customers with beautiful galleries and inspiring looks created by other customers has a substantial impact on website engagement, and conversion rates. Customers who interact with our website galleries have a 21% higher average order value."
“If you’re into bright bold colors, or neutral and muted, you can really see if it’s going to work.”
"I think Bazaarvoice is a great solution. It's proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col."
“People were not able to get out to the store to see the product during the beginning of the pandemic, but because we started with Bazaarvoice, they were able to now read reviews online."
"Ratings and reviews have become increasingly crucial to Nourison’s business. We see a direct correlation between our review coverage and revenue at retail, both in-store and online."
“Nothing is better than seeing how others are styling their rooms. It helps our shoppers visualize a particular style in their living rooms and lifestyle."
"This has all been very successful for us and is an always-on program. We can draw on this content consistently."
“It’s the most critical type of information that we can share and communicate to other customers.”