172 Bazaarvoice Testimonials

"Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months."

"The conversion rate is better on products with reviews because customers can look at those reviews to get the information and reassurance they need to make a purchase with confidence."

“We want to celebrate this as a business, and it’s not a commercial celebration. It’s not ‘hey, we’ve made millions and millions of dollars.’ This is about customer empowerment, and that’s the real story we want to tell — that we’ve given our customers a voice.”

“When a customer owns one of our products, we hope that they will keep it for a long time, and whenever they decide to buy another one, we want to make sure we remain top of mind. Reviews and insights help us do that.”

"With a totally new product in the market, even one or two reviews provides that ‘genuine’ feedback for potential customers. It shows them what the product is really like and what it can bring to their home."

"We pride ourselves on having the best quality product on the market, but to hear from a wide variety of shoppers that they agree that we’re the best for your money, just validates what our brand is doing. It's a great way to be able to demonstrate the quality of our products in a very easily interpreted way."

"A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. They're definitely all seeing the value in it now, which is fantastic."

“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce."

"We have found that customers trust the opinions of other customers more than advertising claims."

"Bazaarvoice, with its strong global network, allows us to support our customers regardless of country or language. This has allowed us to collect, moderate and display product reviews throughout ten group business to date."

"We’re seeing exponential sales growth, not just uplifts, from syndicating content."

"Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products."

"Without much market research, UGC is our way of collecting insights, especially at the time of entry."

"The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment."

"Our leadership wanted to explore ways to better engage with our customers and make them feel heard and valued. Responding to reviews plays a major role in that."