172 Bazaarvoice Testimonials

"We want our customers to see the House of Fraser website not only as an online shop with merchandise to sell, but also as a place that can inform and inspire them."

"As part of our digital transformation, reviews are the natural answer in giving customers the assurance needed to choose our brand and having Bazaarvoice as the solution provider legitimizes the authenticity of these."

“We consider reviews another touch point for consumers to talk with us, no different than a phone call or social media post, and they require the same timeliness and care. Consumers are sometimes skeptical of big companies and publicly replying on the website reviews helps build trust."

“It’s the most critical type of information that we can share and communicate to other customers.”

“When a customer owns one of our products, we hope that they will keep it for a long time, and whenever they decide to buy another one, we want to make sure we remain top of mind. Reviews and insights help us do that.”

"With a totally new product in the market, even one or two reviews provides that ‘genuine’ feedback for potential customers. It shows them what the product is really like and what it can bring to their home."

"We pride ourselves on having the best quality product on the market, but to hear from a wide variety of shoppers that they agree that we’re the best for your money, just validates what our brand is doing. It's a great way to be able to demonstrate the quality of our products in a very easily interpreted way."

"A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. They're definitely all seeing the value in it now, which is fantastic."

“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce."

"We have found that customers trust the opinions of other customers more than advertising claims."

"Bazaarvoice, with its strong global network, allows us to support our customers regardless of country or language. This has allowed us to collect, moderate and display product reviews throughout ten group business to date."

"We’re seeing exponential sales growth, not just uplifts, from syndicating content."

"Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products."

"Without much market research, UGC is our way of collecting insights, especially at the time of entry."

"The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment."