"Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings."

"Reviews allow us to listen to the opinions of our B2B customers and improve our customer service as a result."

“We’ve been converted to Bazaarvoice evangelists by campaign success. It’s exceeded expectations in customer engagement and now we’re looking at ways of generating even greater value, such as integrating reviews into our wider marketing activities. It really is a no brainer we’ll be leveraging this kind of engagement again and …

"There is so much untapped potential when it comes to reviews and visual content from social, and we are only scratching the surface."

"We now know that a small change, like showing a star rating in search aisles and adding more weight to a product’s rating when ordering results, has a positive result for the business and for the customer."

"It’s crucial to share and receive content as much as possible with channel partners, as users visit both brand and retailer sites when researching a product."

“We make great products that people love. So, as we grew our business from an e-commerce standpoint, taking those positive sentiments from our website and syndicating them effortlessly is critical and helps us grow our retail sales."

"We previously worked with another sampling provider, but with Bazaarvoice, we’re getting more precise targeting that lets us improve on our review volume and quality."

"Word of mouth is how our brand grew. Ratings, reviews, and images from customers capture the conversations perfectly."

“Review generation is a huge business objective for us, as we aim to expand brand awareness and drive conversion."

“Before that, we weren’t leveraging the partnership to its full potential. We implemented the platform and were collecting reviews, but we weren’t maximizing the opportunities available. That was a key learning for us."

“The review data mirrors some of the things that we’re seeing in the consumer service data, but it also allows us to see other themes that we may not detect through some of the phone conversations with consumers."

"We've seen that our customers have a higher propensity clicking on and engaging with rich UGC imagery than traditional product-centric imagery."

"The technology has allowed us to create a unique piece of wish list functionality that is relevant to the way customers shop."

“Reviews are obviously very important in delivering a good experience for the consumer, but they are also rewarding to our broader business.”