"Providing customers with beautiful galleries and inspiring looks created by other customers has a substantial impact on website engagement, and conversion rates. Customers who interact with our website galleries have a 21% higher average order value."

"Bazaarvoice has helped us to tie consumer conversations to sales in ways we were never able to do before.The high review volume that we've achieved has led directly to improved eCommerce purchase metrics."

“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”

“Reviews are obviously very important in delivering a good experience for the consumer, but they are also rewarding to our broader business.”

“We consider reviews another touch point for consumers to talk with us, no different than a phone call or social media post, and they require the same timeliness and care. Consumers are sometimes skeptical of big companies and publicly replying on the website reviews helps build trust."

"Giving consumers a voice through innovative solutions like Bazaarvoice allows us to enter a new era in customer-centricity."

"We’ve seen considerable improvements both in conversion rate and average order value when consumers interact with UGC on RedBalloon’s site."

"Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months."

"The in-depth reviews that this campaign generated showed people really valued their experience with Clarins."

"Reviews and what real consumers are saying, that is your brand and can make or break you in a lot of ways."

“We work really closely with the product development team to make sure that if we see consistent issues or questions being raised by consumers, we can go back and address that by making changes to the actual product."

"Seeing the items on real people can help shoppers better visualise how the clothes are going to look on them whilst offering creative ways of styling and re-wearing our products."

"Whether visiting our sites or retail sites, we want shoppers to make well-informed decisions and be happy with their purchase. Capturing and sharing customer sentiment through UGC plays an influential role in helping them choose which products to buy."

"We needed reviews as customers trust content and reviews of their peers over anything a brand may say."

"With new products taking up to 4 weeks to acquire reviews unaided, the Sampling programme is a fantastic tool to help solve this issue and generate all-important first reviews."