"As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience."

"Post-interaction email is our most powerful instrument for gathering ratings and reviews and driving our customer community. The response rate to these emails is considerably higher than other marketing newsletters."

"Reviews and what real consumers are saying, that is your brand and can make or break you in a lot of ways."

“Reviews are obviously very important in delivering a good experience for the consumer, but they are also rewarding to our broader business.”

“We consider reviews another touch point for consumers to talk with us, no different than a phone call or social media post, and they require the same timeliness and care. Consumers are sometimes skeptical of big companies and publicly replying on the website reviews helps build trust."

"Giving consumers a voice through innovative solutions like Bazaarvoice allows us to enter a new era in customer-centricity."

"We’ve seen considerable improvements both in conversion rate and average order value when consumers interact with UGC on RedBalloon’s site."

"Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months."

"The in-depth reviews that this campaign generated showed people really valued their experience with Clarins."

“We work really closely with the product development team to make sure that if we see consistent issues or questions being raised by consumers, we can go back and address that by making changes to the actual product."

"Seeing the items on real people can help shoppers better visualise how the clothes are going to look on them whilst offering creative ways of styling and re-wearing our products."

"Whether visiting our sites or retail sites, we want shoppers to make well-informed decisions and be happy with their purchase. Capturing and sharing customer sentiment through UGC plays an influential role in helping them choose which products to buy."

"We needed reviews as customers trust content and reviews of their peers over anything a brand may say."

"With new products taking up to 4 weeks to acquire reviews unaided, the Sampling programme is a fantastic tool to help solve this issue and generate all-important first reviews."

"As part of our digital transformation, reviews are the natural answer in giving customers the assurance needed to choose our brand and having Bazaarvoice as the solution provider legitimizes the authenticity of these."