"By leveraging positive CGC on our products, we’re able to remove much of the apprehension consumers face when trying a new brand or product."
"Dealers are always asking for ways to get an edge on their competition, and this is the latest example of an innovative program we provide to help them do that."
"Whether visiting our sites or retail sites, we want shoppers to make well-informed decisions and be happy with their purchase. Capturing and sharing customer sentiment through UGC plays an influential role in helping them choose which products to buy."
"It’s also about providing women the reassurance that others have had delightful experiences with us, and providing us with a powerful way to understand our customers better and to market to them more effectively."
"The help that we get from Bazaarvoice is excellent, and we are in contact constantly. We look forward to seeing the results of our strategic partnership, including the sales impact, progress every week."
"The customer is the first thing we think about every day. He or she is at the forefront of everything we do."
"In addition to the product details, reviews are particularly relevant to 85% of our customers, thus influencing the decision-making process."
“Implementing our UGC program was a fundamental step in our client-centric strategy. While 90% of our sales are made online, the UGC responds perfectly to the immediacy of the customer purchasing and sharing behavior."
“The next step will be allowing La Redoute customers to ask questions on the site through Bazaarvoice and providing those customers with tailored, customized responses from the retailer or from the brands. These exchanges will help to deepen customer knowledge of La Redoute across Europe and Russia."
"We considered it key to have early customers share their honest experiences with the products to counterbalance the often-negative perception around As Seen On TV products."
"About two-thirds of our products have reviews from the network and around half of all ratings in our store come from this resource."
"The additional, high-quality traffic we get by using Bazaarvoice is clearly impacting our online business in a significant way."