"With a totally new product in the market, even one or two reviews provides that ‘genuine’ feedback for potential customers. It shows them what the product is really like and what it can bring to their home."
"User-generated content is one of the most trustworthy types of content a brand could show to their customers."
"We value hearing from customers and need this constant feedback loop, whether it’s negative or positive, or we aren’t going to get better. We monitor these comments daily, and if we see any concerning trends, we share that with the rest of the team internally."
“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”
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