"Our guests now have an accurate view of the property based on feedback from past visitors. Bazaarvoice allows us to give them this view and measure the impact."
“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for …
"The in-depth reviews that this campaign generated showed people really valued their experience with Clarins."
“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”
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