"Providing customers with beautiful galleries and inspiring looks created by other customers has a substantial impact on website engagement, and conversion rates. Customers who interact with our website galleries have a 21% higher average order value."
"UGC is more authentic to our customers and complements our traditional brand product imagery."
"Combined, reviews and questions and answers increased customer engagement, conversions and generated relevant and keyword-rich content to help J&M expand both brand awareness and its customer base."
“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”