"User-generated content is key to our success. We aim to inspire our clients and use UGC to do that."
“It lets us see themes in product usage and what customers like or don’t like. You see the truth in our products in the reviews, and they are a critical part of our product growth.”
"Combined, reviews and questions and answers increased customer engagement, conversions and generated relevant and keyword-rich content to help J&M expand both brand awareness and its customer base."
“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”