"The fact that we can leverage that popularity on Best Buy's platform and transfer some of that value over to other retail websites has definitely gone a long way to increasing visibility and driving a lot of sales."
"By leveraging positive CGC on our products, we’re able to remove much of the apprehension consumers face when trying a new brand or product."
“Implementing our UGC program was a fundamental step in our client-centric strategy. While 90% of our sales are made online, the UGC responds perfectly to the immediacy of the customer purchasing and sharing behavior."
“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance.”
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